Sustainability, technology and fashion all come together at the AW23 event – Massachusetts Daily College

The highly anticipated event will feature collections from designers such as Ghani, Sax Potts and Stein Goya.

Copenhagen Fashion Week, the Nordic countries’ biggest bi-annual fashion event, kicked off on Tuesday 31 January. The event lasts two weeks and features two seasonal shows, S/S (Spring/Summer) and A/W (Autumn/Winter). ) fashion week. This year’s collection of designers includes well-established brands like Saks Potts and Gani, as well as several up-and-coming designers including Division and Iso Poetry.

The event featured 21 physical screenings, as well as two digital screenings and seven digital premieres. This year’s focus was on youth audience access and audience participation through virtual communication tools for viewers who could not attend the shows in person.

During the S/S 2022 event, Copenhagen Fashion Week in collaboration with YouTube brought in 3.4 million views. Because of its success and to engage with new audiences, CPFW decided to partner with TikTok this year. This partnership will enable the Copenhagen-based brands to “win global mass labels”.

The CPFW website also provides details on their partnership with TikTok. “This partnership gives Copenhagen Fashion Week a unique opportunity to connect with a whole new audience that TikTok has come to pioneer. With TikTok’s support and investment, Copenhagen Fashion Week will be given a global platform and inspiring creators.

Copenhagen-based fashion brand and label (D) Vision has also teamed up with adidas and New Vision to bring out the Alien Ozzy NFT. Consumers can purchase Ozzy with cryptocurrency or purchase the brand directly via email. This is a very new technological innovation that is rarely seen in other fashion shows, but it is sure to become more popular in the next few years.

Environmental sustainability was also at the forefront of this year’s event. In 2020, CPFW launched its first Sustainability Action Plan. This year marks the first time that all brands will adhere to the 18 minimum criteria for sustainability. All brands had to be approved by the CPFW Committee and the CPFW Sustainability Committee.

Under the leadership of new CEO Cecile Torsmark, an advisory board of industry experts was created to help implement better sustainability for future CPFW shows, “helping shape the development of Copenhagen Fashion Week’s sustainability strategy.”

Besides the wide variety of styles, this is what sets CPFW apart from other fashion events like New York Fashion Week (NYFW).

CPFW’s annual sustainability report from 2022 shows that total carbon emissions for the summer edition were 46.9 tons (about 51.7 US tons), a shockingly high figure compared to NYFW. NYFW emits 48,000 metric tons of carbon dioxide annually. Even though NYFW is considered a huge event, and 46.9 tons only accounts for one of two events held in Copenhagen each year, the numbers are very telling of how each event prioritizes sustainability.

The criteria for this year’s shows were first announced in 2018. It’s in 2019 so brands have time to align with the expectations set by the CPFW Sustainability Committee. This means that all shows at the AW23 event will be “zero-waste show products, not using single-use plastic packaging, ensuring fair pay and working conditions in the supply chain and at least 50 percent certified, recycled, upcycled or That is, they produce collections. potato stuff”

In the year In August 2022, CPFW banned fur in an effort to implement animal welfare into sustainability. This move is a sign that the fashion industry is on the verge of completely removing hair from all shows worldwide.

On the fashion side of the event, an impressive array of brands showcased understated and understated Nordic style. Denim on denim, monochromatic ensembles, bold colors, knitwear and metallics were popular trends seen on runways and in Copenhagen streetwear fashion.

Copenhagen-based brand Ghani’s focus for this AW23 season was to create a more sophisticated line. Most of the pieces were low-key: black wash jeans, black tights and a few black woolen suits. However, in the midst of this black sea, there was an occasional pop of color. One of the featured pieces is a multi-colored long-sleeve purple and green jumpsuit with a midriff drop and a ruffled fabric (fleece overlay).

Other brands like Saks Potts graced the runway in bright reds, purples and chartreuse. Many of the pieces in their collection added a croc-stitched leather belt or jacket, or a button-down shirt, a hallmark of “Scandi-girl” style.

You can find Paulina Arce at [email protected].