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Lulu’s Fashion Lounge ( NASDAQ:LVLU – GET THE RATE ) and LightInTheBox ( NYSE: LITB – GET THE RATE ) are both small-cap retail/wholesale companies, but which is the superior business? We compare the two companies based on valuation, risk, analyst recommendations, earnings, dividends, profitability and institutional ownership.
Profitability
This table compares Lulu Fashion Lounge and LightInTheBox’s net margins, return on equity and return on assets.
| Net margins | Return in fairness | Back on the properties | |
| Lulu Fashion Lounge | N/A | -237.69% | 91.81% |
| LightInTheBox | 1.47% | 10.57% | 3.60% |
Analyst recommendations
This is a list of the latest ratings for Lulu Fashion Lounge and LightInTheBox as provided by MarketBeat.
| Sell the levels | Hold the ratings | Buy levels | Strong buying standards | Rating point | |
| Lulu Fashion Lounge | 0 | 2 | 6 | 0 | 2.75 |
| LightInTheBox | 0 | 0 | 0 | 0 | N/A |
Lulu Fashion Lounge currently has a consensus price of $17.78, indicating a potential upside of 113.68%. Given Lulu Fashion Lounge’s higher possible upside, research analysts clearly believe Lulu Fashion Lounge is more favorable than LightInTheBox.
Insider and institutional ownership
51.3% of Lulu Fashion Lounge shares are held by institutional investors. Comparatively, 54.3% of LightInTheBox shares are owned by institutional investors. 62.2% of LightInTheBox shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Revenues and prices
This table compares Lulu Fashion Lounge and LightInTheBox’s total revenue, earnings per share, and valuation.
| Total income | Price/Sales Rate | net income | Earnings per share | Price/income ratio | |
| Lulu Fashion Lounge | 375.63 million dollars | 0.86 | 2.05 million dollars | N/A | N/A |
| LightInTheBox | 446.10 million dollars | 0.28 | 13.13 million dollars | 0.05 dollars | 21.80 |
LightInTheBox has more revenue and earnings than Lulu Fashion Lounge.
Summary
LightInTheBox won the Lulu Fashion Lounge on 6 out of 10 factors when compared between the two stocks.
About Lulu Fashion Lounge
(get rank)
Lulu Fashion Lounge Holdings, Inc. operates as an online retailer of women’s clothing, footwear and accessories. The company offers dresses, tops, bottoms, bridal wear, intimates, swimwear, shoes and accessories under the Lulus brand. It sells its products through its proprietary media, which primarily includes its website, mobile app, social media platforms, email and SMS. and earned and paid media, as well as social media platforms. The company primarily serves millennial and Gen Z women. Lulu Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
About LightInTheBox
(get rank)
LightInTheBox Holding Co., Ltd. It acts as a cross-border e-commerce platform that delivers products to its customers worldwide. The company offers custom, special occasion and fast fashion clothing products; and other general merchandise products, such as accessories and gadgets, home garden products, toys and hobbies, electronics and communication equipment and other products. It also provides supply chain management, research and development, customer, marketing, administrative and general support, logistics, warehouse management and local delivery services, and is involved in the product development, marketing and operation of its websites and mobile applications. The company offers its products through www.lightinthebox.com, www.miniinthebox.com, www.ezbuy.com and other websites and mobile applications, which are available in 25 languages and cover approximately 140 countries and regions. LightInTheBox Holding Co., Ltd was founded in 2007 and is headquartered in Shanghai, People’s Republic of China.
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