Source Fashion replaces pure originality with a new sustainable vision.

The Pure Origin trade show aims to position itself as a fashion source for sustainable and ethical materials and textiles to reflect a new vision for the clothing industry.

The rebrand will take effect from February 2023, with the show taking place on February 12-14, described as one of the leading destinations among the European shopping community.

By connecting buyers, manufacturers and suppliers of raw materials, Source Fashion is said to be the gateway to UK retail. Fashion.

The key themes of the fashion show are the new source of pure origin

Responsibility – Beautiful products can be produced ethically and sustainably. Source Fashion challenges buyers and retailers to make more responsible choices in their supply chain by giving them the choice and range they need to source responsibly.

Durability – Observance of local and fair trade methods of production and the special stories of the exhibition.

Inspiration. – The definition of source is ‘from where things originate’. It becomes a breeding ground for new relationships, ideas and opportunities. Source Fashion serves as a platform for product inspiration and knowledge sharing in process and innovation processes.

Creating relationships – Source Fashion is passionate about bringing together the brightest minds in the industry, connecting all elements of the retail supply chain and ensuring visitors always find exactly what they want.

As well as hoping to bring the world’s best manufacturers to the show, Source Fashion aims to put research at its core by inviting the fashion community to share innovations in process, sustainability and materials.

Susan Illingham, Sourcing Director of Hive Group, said: “We believe Source Fashion represents a significant shift in the responsible sourcing that the fashion community needs. It’s important to us to bring raw material suppliers and manufacturers to the UK, and ensure that each and every company on the show floor is someone they can work with and build a responsible relationship with. Responsible and sustainable sourcing is a core value around which we build the show and set a new standard for connecting buyers and producers together.

She added: “With changing supply chains and consumers demanding more sustainable options from retailers, we believe Source Fashion comes at the right time to create sustainable and responsible sourcing. We have received great support from the regulatory community and international governments for this show and look forward to building Europe’s most important sustainable data source show here in the UK.