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Following their previous collaboration, FOM x Kolisi Mbekweni, Siya Kolisi and Freedom of Movement have teamed up on a new range. A rendition of the iconic South African ‘veli’ is part of a campaign to honor the World Cup-winning Springbok captain’s hometown of Zwaide in the Eastern Cape.
Building on the success of the first veldskoen, launched to help raise funds to build the Mbekweni field, the new FOM x Kolisi Mbekweni range includes the long-awaited black ‘vellie’. A first of its kind for FOM, the launch of the black Veli will be followed by a range of black limited edition luggage and apparel in a campaign in partnership with Zway to fund a sports infrastructure project. He Kolisi, Kolisi Foundation and Millennium Trust.
Sia Kolisi said: “This is a very personal matter for me. Growing up in Zwei is where all my dreams began. Now I want to make sure that the next generation’s story is different from mine, so being able to make a difference is key. Being part of this collaboration means a lot to me and makes a big difference in Zwei’s community. “I know it will help bring about. I believe that providing children with better infrastructure to live their dreams can give them hope and provide that little something. They may need to strive for their dreams,” he said.
Roal Boezart, founder of Freedom of Movement, said: “Inspired by the overwhelming support we have received for the Mebkeweni project, we have the courage and confidence to do more and give back more. Zweid’s campaign was the natural continuation of this story and the co-design of this region He It has been a dream come true. This is more personal and even more connected. He And we can’t wait to see the impact it will have. Our hope is that South Africans will be as inspired and inspired by this campaign as we are.
Leanne Bozart, founder of Freedom of Movement, added: “We know how sport can unite a country. We also believe that businesses, regardless of size, have a role to play in uplifting communities and creating opportunities for future stars, whether on the rugby field or as entrepreneurs. We hope that this initiative will help other South Africans to inspire change in our country together.
The FOM X Collisi Black Veli will be in limited edition and available online or at any FOM stores.
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