WhiteCot brings convenience to healthcare in Singapore


At a time when the cholera virus is spreading around the world, Tele Health Services is working to provide online doctor consulting and prescription services. As a result, various health technology initiatives were in high demand, led by Covid-19. One of them is Singapore-based WhiteCot.

“I believe that all health facilities are in high demand now. Whitecock traffic has increased by at least 25 percent every week since the first COVID-19 case was announced in Singapore, according to Bright Coch, founder and CEO of Whitecote. CASIA In an interview. “Our remote diagnostic model helps reduce the risk of transmission,” he said.

Brian, a former corporate lawyer, set up WhiteCot in 2017 to provide safe and affordable health care at any time and place. The idea came from his personal experience in 2016, when he was just a few hours away from a long flight. “One day, six hours before my flight to South Africa, I was stuck at work, and I got sick. Fortunately, my sister is a doctor, so she checked me out and gave me medicine without much difficulty.

Whitecoat founder and CEO Brian Koh (left) and medical consultant Natali Koh. Photo courtesy of WhiteCot.

Based on this, Brian and his sister Natalie Koh believe that everyone should be able to consult and receive medical attention without waiting for hours in a medical facility. The brothers and sisters decided to build a telehealth app, where Brian would run his business as CEO and Natalie Medical Consultant.

Although Singapore’s health care system is relatively advanced, Bryan believes there is still room for improvement in Southeast Asia. “In terms of health care in general, every country has different needs. In recent years, food and commodity businesses have really started.

WhiteCoat facilitates online video consultations with physicians about general medical problems. The forum provides guidelines for controlling chronic disease, sexual health and contraception, and medications and laboratory products during travel. In addition, Whitecots doctors may issue a medical referral letter to see a specialist when necessary for their patients. With these services, WhiteCot wants users to feel that they can get trusted family doctors at their fingertips.

We believe that video consulting is the safest way to conduct remote consultations that meet the needs of patients and doctors. From a patient’s point of view, doctors can decide that they need more physical examinations, and patients will feel more confident about the results because they see the right doctors on stage, ”said Bryan.

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Telehelix as an effective tool in the health crisis

According to Brian, WhiteCot is the first company to join the Ministry of Health in providing telemedic services in Singapore. This means that White Coat products and services comply with the security requirements set by the administrator.

A.D. In 2019, the company reached a milestone as it partnered with IIA Singapore to become the sole telecom provider. This partnership is important when we share the same values ​​with the AIA. As one of the largest insurers in the country, the AIA has always wanted to keep pace with trends and be a pioneer in digital driving solutions. Most recently, the AIA will provide free Covid-19 coverage to its customers, which no other insurance provider has done, ”said Brian.

Through this partnership, WhiteCot can reach two million AIA users. The two companies are currently creating a digital integrated platform to streamline claims for telemedicine services. “This is an unprecedented game changer for corporate users, because while typically corporate users can claim insurance, many find it very difficult to get a refund,” Brian said.

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Whitecoat has partnered with GrabExpress to streamline its pharmaceutical delivery service. After consulting a doctor with the White Coat app, users can get the prescribed medication within 90 minutes, which is less than the current average waiting time of three hours.

One of the biggest challenges when Brian White started Coat was getting the tele health model to gain legal recognition from regulators and the general public. With the approval of the Ministry of Health, it is now easier to gain people’s trust, especially in times of crisis.

To address the most common questions related to the Covide-19 pandemic, WhiteCot has compiled a list of commonly asked questions and published documents to educate users about the latest developments. “We also comply with current industry guidelines and recommendations on the management of CVD-19. Tele Health Service guides patients in the right direction and makes them available to all who need physical care.

The company receives revenue from consultants, prescriptions and delivery fees. In the future, WhiteCot will add additional features beyond the doctor’s consultation to improve user experience and engagement and introduce new technologies, such as wearable technology. Whitecot is currently in the process of raising funds and will soon complete it, Brian said. In addition, although the CEO did not elaborate further details, the company is looking to expand its market this year. “Many insurers from other markets have expressed interest in taking us there. But we are not in a hurry, This is because we have to be prepared by designing services that are suitable for other markets and we have to abide by local regulations.

This article is part of KrASIA’s “Beginning Stories” series, where KrASIA writers talk to the founders of technology companies in South and Southeast Asia.


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