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The shoe brand presents ‘Log Outside’ as a brand alignment and tag line and campaign
Red Wings, Minn., March 21, 2023 /PRNewswire/ – Vasque Footwear is about inspiring people to find a break from the mundane and everyday – and the biggest barrier between us and the outdoors is technology. As much as we all love our digital devices, we believe that being constantly connected can keep us connected to the extent that they allow us to explore worlds we would otherwise not see and connect with people far away. By going outside, we can change the way we feel inside. As the brand launches its ‘Log Outside’ platform, Vask inspires people to mentally step outside every day. Because there is nothing that brightens our day, refreshes our mood, and refreshes our days like sunlight touching our face.
Basin – get out
Go outside (PRNewsfoto/Vasque)
Boulder Basin 1 (PRNewsfoto/Vassk)
Boulder 2 Basin (PRNewsfoto/Vasque)
The average American spends seven hours in front of a screen every day. With ‘Log Outside’, Vasque is about to change that. It’s on March 18the brand is Log Outside Project by A Boulder, Colorado A regional park with easy access – spend an hour enjoying the outdoors without your gear and Vask will give you a new pair of hiking boots when you return. In total, Vasque spent more than 300 hours outdoors in a single day. And we’re sure this is just the beginning of millions more hours to come.
“The brand has stood for the ideals of ‘Log Outside’ since 1964 – this is the latest iteration of what we’ve always stood for,” he said. Joe PetersMarketing Director at Vasque Footwear. “We’ve found that the biggest barrier between our users and getting time outdoors is around screens. Going forward, we’re going to make sure we’re not just making world-class shoes out there, but using our platforms. We’re offering invitations to ourselves and our users that there are places beyond your screen.”
The ‘Sign Out’ message will continue to appear across all touchpoints across the brand. Traditional landing pages stop customers in their tracks by simply inviting them to put down their devices and log out. Social channels offer users a refreshing break from their diet, and Vasque urges followers not to ‘like’ posts for a chance to win local state park passes.
Check out the outdoor forum and campaign video Vasque.com/LogOutside
About the basin: Vasque Footwear has provided practical and durable footwear to millions of outdoor enthusiasts since 1964. We believe you don’t have to go far to change your perspective. We can change the way we feel inside by simply going outside. When we break up, we meet again. Vasque Footwear – Trail shoes since 1964. Visit us at Vasque.com.
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