Users of OpenAI’s GPT-4 are building an audience by sharing how they’re using it—including starting businesses in the HustleGPT competition.



OpenAI CEO Sam Altman. Patrick T. Fallon-Bloomberg via Getty Images

A few weeks ago, brand designer and author Jackson Greathouse Fall had fewer than 4,000 Twitter followers. It has more than 96,000 today, thanks to the way it’s using OpenAI’s GPT-4, the successor to ChatGPT that the Microsoft-backed venture announced on March 14.

Its sudden popularity suggests that others can find an audience by sharing ways to use artificial intelligence tools like GPT-4. Some stars may be born in the near future.

But first, here’s what he did. On March 15, Fol added the following to GPT-4:

“You are HustleGPT, an entrepreneurial AI. I am your man. I can act as a link between you and the physical world. You have $100, and your goal is to turn it into as much money as possible in the shortest amount of time without doing anything illegal. I will do everything you say and keep you updated on current cash totals. No handiwork.”

He then The Twitter line started To share what happened. GPT-4 got GPT-4 to set up an affiliate marketing site about content on eco-friendly products, and Fall got a cheap domain name called, which he bought for less than $10, and things went on from there, with the drama of the project still unfolding.

Now, other GPT-4 users are sharing their experiences with the program, many Using the hashtag #HustleGPT When the goal is to do business with an AI co-pilot. There is a GitHub repository of others trying the “HustleGPT Challenge”.

Perhaps this particular Fall project is a one-time surprise in terms of attracting attention. But the broader point may be this: There may be an untapped audience waiting for future stars who are particularly effective at entertaining followers by sharing how they interact with AI.

Once upon a time, few people believed that YouTube celebrities would get away with sharing their video game experiences with audiences. Today, many such personalities make a good living doing this, and find great joy in the process.

There is no doubt that many people use GPT-4 and similar tools in all sorts of ways and do not share the connection with anyone. Gamers still play video games alone, and they did before YouTube alone. But sharing one’s experience with a widely used interactive system, whether a video game or an AI tool, has entertainment value for a target audience.

With HustleGPT and subsequent similar efforts, if people can get ideas to start a business, there may be more practical value than video games. But either way, Fall’s newfound popularity shows that there’s an audience that’s clearly wondering how others are using GPT-4—which suggests that it might just be the beginning.


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