US fashion brand Gap has returned to India and has reached an agreement with Reliance Retail

Reliance Retail has signed a franchise agreement with Gap Inc. to bring American fashion brand to India. Gap will return to India for the second time after splitting from Arvind Fashion in 2020.

Reliance Retail will be the official retailer for the fashion house in India, combining specialty stores and digital trading platforms. “The partnership aims to mark Gap’s position as a leading way of life, and Reliance Retail was established to build strong omnipotent retail networks and increase domestic production and production efficiency,” Reliance Retail said in a press release regarding the long-term agreement. .

“We are proud to bring the latest and best in Reliance Retail to our customers and we are pleased to announce the addition of a unique American brand to our fashion and lifestyle portfolio. Executive Achilles Pradesh, fashion and lifestyle.

Adrian Gernand, managing director of Gap Inc. International, Global Licensing and Wholesale, said the company is looking forward to growing the Gap business in key global markets.

“Collaborating with regional experts such as Indian Real Estate retailers, we will continue to duplicate our business portfolio with partner-based models, allowing us to provide relevant, purposeful branding to our customers around the world,” Gernand said.

Reliance Retail is a subsidiary of Reliance Retail Ventures (RRVL) and is the owner of all retail companies under the protection team. RRVL reported a gross profit of Rs 199,704 and a net profit of Rs 7,055 to FY22.

Space first came to India in

Second Coming

• The Gap, founded in 1969 in San Francisco, is considered an authority on modern American style

• After terminating its contract with Arvind Fashion in 2020, Gap’s attempt to please Indian customers became brutal.

• The brands include the Old Navy and the Banana Republic, a partnership with Gap, Reliance, and clothing retailers, which is struggling to cope with rising demand.

• For Reliance, the deal comes just days after plans to open a popular British sandwich and coffee chain in India’s Pret A Manger.

• Asylum: There are hundreds of retail stores in India covering electronics, grocery and fashion, and it is expanding into e-commerce.

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