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Cody, Wyo., September 21, 2022 /PRNewswire/ – The Park County Travel Council (PCTC) has unveiled “Cody Yellowstone, Wild,” a new creative marketing campaign designed to support the region’s ongoing tourism recovery efforts following the Covid-19 pandemic and recent flooding. Yellowstone National Park.
The campaign will feature a fully integrated marketing mix that includes video, digital and traditional advertising, social media and a local ambassador program known as #WildWatch. Cody Connections to the outdoors and their Wild West roots.
“Cody It was founded by people who lived untamed lives and is preserved by those who preserve its wild nature to this day.” Ryan HawkeCody’s executive director of Yellowstone. “Cody Yellowstone is for those who like their exploration a little bit…wild, on a smaller scale, or getting up close and personal with it. The wildlife you’re talking about and the backcountry and surrounding areas.” Yellowstone National Park Or the wild and unique adventures you’ll find in the city, the notion of ‘wild’ connects everything visitors want to see and do here.
The campaign was designed to resonate with travelers seeking open spaces, authentic wilderness and a connection to the past. The region is still recovering from Covid-19 travel lockdowns and highway closures. Yellowstone National Park He is looking for the new campaign to support visits to the region in all seasons at the beginning of summer.
“Maybe to you, wild means snowmobile travel. Old faithful Or maybe it’s just a chance for your kids to explore the rugged wilderness on a rugged hiking trail, Hawk said.In this campaign, we’ll show you how to best explore the wilderness in a way that suits your travel needs.
Local ambassadors – #WildWatch – have also been tapped to support the campaign. Through Instagram scans and social content, ranchers, nature photographers and river guides share their unique perspectives on how to practice. Cody Wild nature.
Hawk said the goal is to see the Wild campaign season after season and evolve to become a nationally recognized brand platform.
“Our campaign says it’s great — Cody is treasured by the people who keep Yellowstone wild — and we can’t wait to share our wild nature with anyone who values it as much as we do,” he said.
Visit the Wild campaign website.
Look Campaign video.
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Home of the Great American Adventure, Cody occupies the northwest corner of Yellowstone. Wyoming Cities of Cody, Paul And Meeteetse And the places in it Yellowstone National Park and the valley east of the entrance. The region is known for its rodeos, authentic ranches and ranches, world-class museums and recreational adventures of the visionaries and explorers who brought the remote area to the attention of the world.
Related hashtags:
#CodyYellowstone
#Yellowstone Country
#CodyWyoming
#in the middle of the west
#Buffalo Bill
# Wild Hour
#Yellowstone
#this is.
Media Relations:
Mesereau travel public relations
720-284-1512
mona@mesereaupr.com
tom@mesereaupr.com
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Spring Park County Travel Council
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