Look of the week: Zendaya is the fashion flower girl at Lowe’s pre-release

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Written by Leah Dolan, CNN

Showing the good, the bad and the ugly, ‘View of the Week’ The past seven days are a regular series dedicated to wrapping up the most talked about clothes.

If anyone needed more convincing of Zendaya’s fashion influence — beyond her Vogue covers, Valentino campaigns (as the fashion house’s global ambassador) and her title as a CFDA Fashion Icon awardee — look no further than the actress. Latest Instagram post.

On Saturday, the “Euphoria” star took the phrase “hotter than the runway” to a whole new level when she shared a photo of herself wearing a stunning floral look from Spanish fashion brand Lowe’s.

A dress with a large white calla lily on the bag, it wasn’t ready to start its catwalk for another two weeks. “ICON Zendaya wearing a small preview of Loewe SS2023,” wrote the label’s creative director Jonathan Anderson, who is scheduled to show the collection in Paris on September 30. Obviously, now it’s Zendaya’s dress – more than 4.9 million people liked it. Post only within 72 hours.

The reveal is also a masterclass in fashion PR: With 64 shows packed into the 10-day Paris Fashion Week schedule, brands vie for attention. Thanks to a tantalizing teaser from a truly stellar stage, Lowe’s is already in the lead.

Known for its sculptural and surrealist designs in recent years — remember the “ready-to-wear” sandal series from spring-summer 2022 that featured cracked eggs, nail bottles and rose stems in place of the traditional stiletto heel? – The brand has long been inspired by nature. For this season’s menswear shows, Anderson teamed up with Spanish bio designer Paula Ulargi Escalona to feature chia and grass on sneakers, pea coats, hats and tracksuits. The curing process requires the clothes to be kept in a poly-tunnel before the show, with the models drinking water regularly until they are dressed. Loewe also offers florist services, with a physical store in Madrid called “LOEWE FLORES” selling expertly arranged bouquets.

Fashion’s obsession with plants has endured for centuries. “After women, flowers are the most divine creations,” said designer Christian Dior, who was often inspired by the gardens of his childhood home in Normandy, France. And while florals have been a perennial trend in color palettes, prints and curtains, a more sculptural approach has often found its way into the designs of Moschino, Schiaparelli and Alexander McQueen, as well as couture collections from Chanel, Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.

Dutch designers Viktor and Rolf In 2015, they showcased an exquisite collection inspired by Van Gogh’s “Sunflowers” featuring embroidered embroidery, oversized florals and wicker fashionistas. In the year In 2018, Moschino creative director Jeremy Scott dressed Kaia Gerber and Gigi Hadid in huge ribbon-wrapped wreaths, and other models were draped in dome-shaped floral arrangements and matching headpieces — an approach not dissimilar to Florence Pugh’s last look. 2019 horror movie “Midsummer”.

Andersen is now reimagining the classical reference in his own playful and irreverent way: his is more a garment than a garden, stripping back the bouquet to focus it impossibly together. The result is a dramatic gown you won’t miss. “Plucked from a beautiful garden,” actress Lou Roach wrote on Instagram, “Zendaya Lily.”



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