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Embedded auto insurance leader launches brand in partnership with TBWA\Chiat\day LA.
Vermont Business Magazine Paul, the Williston-based leader in automotive retail, has today announced a new visual identity and brand campaign, “Discover It,” in partnership with TBWA\Chiat\day LA. The company, which rebranded from DealerPolicy in early 2022, will allow dealers to access insurance options during the car-buying process through Poliso software to better engage consumers. The new visual identity and campaign represent the next major steps in the company’s commitment to investing heavily in communicating the brand and value to consumers in collaboration with its dealer and automotive partner network.
“Keep It Together” showcases the convenience and value of buying your car and insurance together in a playful, yet sophisticated new campaign and design, built from the ground up and authentic and unexpected. In essence, “Get It Together” is proof that collaboration can be a more powerful source of energy for consumers than disruption. The campaign and updated visual identity work together to express a new and exciting concept – bringing cars and insurance together creates unexpected value for car buyers and dealers.
“Car dealers have been dealing with consumer dissatisfaction for decades, and sometimes advertisers have played on that, but progressive car dealers are escaping their old stereotypes,” said Mike Burgess, Paul’s CMO. “Our new campaign is one of the first to transform the car salesman into a new archetype—an emotional guide in the car-buying process. This is a new era of automotive retail, and it’s bringing poly insurance into the experience, so everyone wins.”
With “Get It Together,” Poly reshaped their identity with an updated logo, typography, color palette, and branding that reflected the core concept. The campaign deploys an integrated suite of assets across Polly’s social and digital channels, print and film — all underpinned by a “hold it together” campaign and visual identity. At the peak of the campaign are four digital films.. The films combine easy-going humor with a healthy dose of optimism to show how getting your car and car insurance together can simplify the car-buying process and be the key to unlocking unexpected value while at the dealership.
“Together” succinctly and uniquely depicts the car buying process from the dusty old mindset to the fun and rewarding Polly mission chapter.
About Poly
Poly is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology allows car buyers to view multiple insurance quotes and instantly purchase online and/or complete the process with licensed insurance agents. Polly is recognized as a leader in Insurtech thanks to a unique partnership with leading automotive retailers and information providers, an industry-leading network of insurance carriers, and Polly licensed insurance agents. Poly is an insurance agency licensed to operate in the lower 48 states.
BURLINGTON, VT (Monday, February 20, 2023) – Poly Insurance Agency, LLC. For more information about Polly, visit www.polly.co.
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