PGA Show Spotlights Fashion Front Brands

SwingDish | Photo provided by SwingDish

It looks stylish on the golf course and has amazing power to counteract the downsides of this crazy game. And as the line between work, play and dinner on the town is becoming as misty as a morning in the birthplace of golf, St. Andrews, Scotland, golf apparel is evolving into something that can be worn at dawn for the golfer.

Recently PGA Show Shopping and Education SummitFrom July 11 to 12 JW Marriott Las Vegas Resort & SpaOne company in particular attracted our attention with its versatile design and impressive sales figures.

Swingdish Founded by Tricia Cowell, wife of country star Toby Keith and two daughters. The pandemic may have brought other industries to a screeching halt, but not golf, a socially distanced outdoor activity that has halted declining participation numbers. Forty percent of new golfers are now women and swingdish revenue has risen 3,200 percent since the start of Covid.

“We want women to have versatile clothing that they can wear on the golf course and transition into their everyday lifestyle because golfers live in golf clothing but don’t always like it or think it’s fashionable,” said Krystal Sandubrae, director of sales and marketing and co-founder.

There are 921 golf courses in the state of California, and it’s another brand you might see. Mizen + Main. While some brands started with golf apparel and made it suitable for the rest of the active lifestyle, Mizzen + Main made a name for itself by creating the first performance-fabric dress shirt before moving on to a full collection. For the usual workplace.

The brand’s new collection of golf essentials includes performance polos with fitted cuts, shorts with innovative prints and a variety of long-sleeve tops for when the wind blows on the pebbled beach. With “moisture-wicking, wrinkle-resistant and four-way stretch fabric,” the company says, our pants, polos and pullovers take you straight from back-to-back meetings to back-to-back birdies – trusted by PGA players and double-digit handicappers alike.