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The meta has started anew. Small business studios Project, which offers both online and In-person training sessions to help small businesses make the most of their marketing efforts on both Facebook and Instagram.
As explained by Meta:
“He recently hosted a meta Good exchange of ideas, Meta executives and partners, including Adobe and Vimeo, teamed up with small businesses to address the top barriers small businesses face. That’s when we discovered that content creation and creative strategy are among the main pain points for entrepreneurs growing their businesses. Knowing this, Meta Boost Small Business Studios was born to help small businesses build creative digital marketing skills.“
The initial program consists of three main elements.
- Build Your Brand Workshop: An online workshop that provides creative inspiration and product guidance for small businesses using Facebook and Instagram. This workshop promotes a customer mindset and dives into business branding, how to create copy and creativity when creating a post, and then deciding what to post.
- Real school A course designed to simplify real estate innovation for small businesses by expanding their audience reach and helping them achieve their business goals.
- virtual workshop of photography; Because building great creative work can feel overwhelming, this training pairs small businesses with an expert to teach them how to create great, low-cost, mobile-ready images.
In addition, you can sign up for a one-on-one business support session with someone from Meta’s Small Business team, who can provide some valuable insights on how to grow your Facebook and Instagram presence.
It’s also one of the only ways to talk to a real person in Meta, which is inundated with non-brand inquiries. Either way, you can sign up for the initiative here.
The program offers IRL events in specific locations, starting with a five-stop US tour, which includes training, networking and direct support classes.
Again, access to the meta insider team is rare, and these IRL events can be a valuable communication tool that provides direct contact with the meta expert team.
Upcoming dates for the Small Business Studio Roadshow:
- Columbus (August 3–4): Columbus Vue; Register for the event over here
- Kansas City, MO (September 21–22):Abbots; Registration opens on August 21.
- Austin (September 28–29):Distribution hall; Registration opens on September 2.
- San Diego (October 12–13)Building 177; Registration opens September 16.
It sounds like a great initiative, which will help many more SMBs gain exposure to Meta’s various business development tools and options, especially Rails.
And since Reels is the fastest growing content format, this will no doubt make it a popular addition.
You can learn more about Meta Small Business Studio programs and content here.
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