Men’s Spring 2023 Fashion Trends: Americana – WWD

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Hedi Slimane’s love of American youth culture has been a reference for his menswear creations over the years, and his latest spring 2023 men’s collection – Rock ‘n’ Roll – was no different.

American flag prints on blazers, artfully tailored faded jeans, oversized leather outerwear adorned with studs, fringe and allover sequins, along with a few Elvis-worthy retro tuxedos, were among the best examples of that American rocker style, with a touch of that Slimane grunge. It is known as

For the Dsquared2 collection, the Americana trend was inspired by the surf. “There’s enough bull in the world, enough hate. We want to be as positive as possible, we want to be cooler and more connected,” Dsquared2 code signer Dan Catton said of the menswear collection after the show. That laid-back, cool attitude comes through in a color collection centered around American sailor culture, featuring creative layers, floral-print clashes, a few retro 70s references, and an overall sense of fun.

Junya Watanabe Goes to America: “A lover of American workwear brands like Levi’s, Brooks Brothers and Carhartt, Junya Watanabe has expanded his list of dance partners to include more of the crème de la crème of American pop artists for spring 2023,” writes Junya Watanabe. Global Editor Miles Socha reviews Junya Watanabe’s spring collection. Roy Lichtenstein’s comic women, Andy Warhol’s “Marilyn Monroe,” Keith Haring’s doodles, and Jean-Michel Basquiat’s crowns and skull motifs are some of the decorative details used in the collection. Consumer logos from Netflix, Coca-Cola and Honda were found to reinforce the American feel.

Mike Amiri, one of the many American designers who descended on Paris Fashion Week, brought American trends to the fore with his spring collection. Samantha Conti said in her review of Amiri’s spring collection, “Amiri draws inspiration from the archive of classic Americana that awaits.

The lineup featured classic American sportswear like featherlight suits, all paired with sneakers, silk basketball shorts and fitted baseball shirts. Artisan plaster varsity jackets, perforated leather tops with athletic mesh and patterned knits give the sale a sophisticated spin, taking the American trend to new heights.

Reese Cooper’s collaboration with Levi’s helped Kenzo designer Nigo break down the American college dress code and Rhude’s Rhuigi Villaseñor to give depth to the American-loving trend.



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