July 2022 Most Popular Fashion Drop

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chanel ephemeral boutique

Sam Frost

“Summer, and life is easy.” The fashion collection is taking Subilim’s iconic poems to mind this season with fun, relaxing startups, of course Hampton. And just like every month, we are collecting everything and everything you need to know, from store openings to the loudest collaborations, so check back in July.

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1

The channel opens the Efmer Boutique in East Hampton.

World Health Organization: Chanel

What: Summer pop-up boutique

Where to go East Hampton, New York

why: It’s no secret that Hampton is retreating to New York scholars, and Chanel is heading east with the package in the summer. The boutique in East Hampton boasts a taste of Paris with an unmistakable East Coast taste. In front of the famous cedar, you will find the Meters de Art 2021-2022 alongside Coco Beach supplies. Our choice? Chanel’s new handbag, CHANEL 22, works as a beach tote as well as a daily carrier (you know, for the morning shift to Barn).

2

Max Mara Resort 2023 Show in Lisbon

World Health Organization: Max Mara

What: Resort 2023 Running show

Where to go Calouste Gulbenkian Museum, Lisbon, Portugal

why: Max Mara brings his latest destination runway to Lisbon, home to art, fashion and cultural creativity and romantic ideas. But more importantly, the brand is committed to supporting the beautiful Calcutta Gulbank Museum in the 18th century by renovating French art galleries. The museum’s stunning Brutalist architecture and lush gardens provide the right background for the designs, inspired by the painting of revolutionary poet Natalia Korea from Nickias Scapinkakis. The Korean version of femininity was particularly influential in colorful and elegant floor-length dresses. Accessories are honored Valentine’s Day textures, Or “sweet handkerchiefs used by Portuguese lovers to sew for their elders. These loving embroidery will be rethinked like crystal brushes and prints. Domestic craftsmen also work with Brand to create t-shirts embellished with Max Mara’s love notes. These efforts reflect the overall message of the collection. Go for a happy handkerchief. Translation: Go to Scorpio with joy (and do it in style).

3

Salvatore Ferragamo introduces nomadic stories Shoe capsule

World Health Organization: Salvatore Ferragamo

What: A collection of nomadic stories shoes

Where to go Available online at ferragamo.com and Salvatore Ferragamo stores.

why: Salvatore Ferragamo knows we are itching to get back on the road, and he wants to make sure the brand works as usual. The latest collection of apartments and shoes are professionally made in Italy, taking into account your comfort and luggage. Each pair is extremely flexible, ready for a day’s view without worrying about bumps, and is ergonomically designed to take up as little space as possible during packaging. Here’s how to prepare an extra dress (or three) for your next summer trip.

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