JD Power 2022 Study North American hotel guests are not very happy

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(CNN) – After two years of great satisfaction at hotels – thanks to good prices and staff experience, cleanliness and active communication – things have taken a turn for the worse for hotel guests.

Costs and fees are the biggest issue according to the Jedi Power 2022 North American Hotel Guest Satisfaction Index. Prices have risen, and many travelers are dissatisfied with their prices.

A.D. The 2022 Satisfaction Survey showed an 8-point dip in total satisfaction for 822 out of 1,000. That point was 830 in 2020 and 2021.

The 8-point flood may not seem like a big deal, but it is “statistically useful,” according to Andrea Stox, who is led by Jedi Power. This is because the study is very large in terms of the number of guests surveyed – 34,407 hotel guests staying between May 2021 and May 2022.

Satisfaction with hotel costs and payments has dropped by 18 points by 2021, Stokes told CNN Travel.

She said that baptism was unusual.

“We don’t usually see double digits because our study is usually stable year after year, but we are not at the usual time. We are still seeing the effects of the epidemic, but of course inflation.”

During the study, the average daily rate for branded hotels increased by 34.8 percent, according to Stokes.

Balancing function for hotel operators

Satisfaction in guest rooms by 2022 – reduced by 10 points – has contributed to a reduction in overall satisfaction and a reduction in positive perceptions.

Stokes said in a statement: “Many hotel owners and operators are using this to return to a stable financial base during the post-epidemic period, but have been reluctant to invest in improvements and improvements during the epidemic.

“Hotel operators need to balance the focus on recovery with the high hospitality rates that come with higher room rates.”

Last year, while overall satisfaction was high, hotel guests were not happy with breakfast – many hotel rooms that traditionally offer hot breakfast reduced or eliminated that sacrifice due to the epidemic.

“But this year it seems less about food and drink because a lot of breakfast is back … but this year it’s about the cost and the price,” Stokes said.

A.D. In 2021, guests were thrilled with their relationship with hotel staff. They also feel good about the price they receive, which Jedi Power says is a reflection of the discount that many hotels have used to stimulate demand.

Sanitation has reached a record high by 2020 as hotels take steps to strengthen covide safety and reassure guests. Active interaction with guests in 2020 will also contribute to satisfaction.

The study analyzed hotel guest responses to more than 150 questions about their stay and looked at the performance of 101 brands in the luxury segment of the economy.

For the second year in a row, the Ritz Carlton brand is at the forefront of customer satisfaction in the luxury segment.  The Ritz-Carlton Maui, Kapalua, shown here, has recently released some popular updates.

For the second year in a row, the Ritz Carlton brand is at the forefront of customer satisfaction in the luxury segment. The Ritz-Carlton Maui, Kapalua, shown here, has recently released some popular updates.

Ritz-Carlton Maui, Kapalua

High performance in 2022

The following brands will have the highest level of guest satisfaction in their respective segments by 2022. Results are on a scale of 1,000.

Luxury mourning Ritz-Carlton – 885 (Top-rated for the second consecutive year)

Advanced: Hard Rock Hotels – 883 (highest for second consecutive year)

High volume Hilton Garden Inn – 868

Extended stay Hayat House – 857

Upper middle level; Drury Hotels – 877 (highest for the 17th consecutive year)

Upper middle / middle level extended stay Sonesta Simplified Suites – 852

Medium size Wingate in Windham – 849

Economy emer WoodSpring Suites – 798

Top image Jon Lovette / Stone RF / Getty Images

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