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There’s no doubt about it: the fashion industry is far from sustainable. Substantial amounts of energy and natural resources are needed to support the global demand for clothing, footwear and accessories.
While pressure has been put on fashion brands and textile manufacturers to make improvements, the resulting efforts are nothing more than greenwashing. A lot more needs to be done before the fashion industry is even closer to carbon-neutrality.
In the meantime, individuals have the power to take matters into their own hands. They won’t change the industry, but they will add to the change you expect to see at higher and higher levels.
With this in mind, let’s look at six ways individuals can achieve sustainable fashion in the future:
Buy used
The unsustainable nature of the modern fashion industry comes down to the amount of fabric produced. This product is based on demand. But what if demand drops because more people choose to buy pre-owned items? Buying used clothes extends the life of clothes that would otherwise be thrown away. When individuals choose pre-owned fashion, they avoid spending money on new items, and demand declines over time.
Store durable
While the fashion industry as a whole has yet to take the initiative to develop sustainable practices, individual companies have chosen to offer consumers environmentally friendly options. From biodegradable shoes to clothing using recycled materials, there are many sustainable alternatives to traditional fashion. While some of these offerings may be more experimental than practical, others are shaping up to be permanent successors moving forward.
Invest in quality
It is almost impossible to get rid of unsustainable fashion completely. Sooner or later, you’ll need to buy new denim and other clothes that are difficult to produce in an environmentally friendly way. With this in mind, consider choosing quality over quantity. In other words, buy products that will last more than a few years. Part of the problem with cheap “fast” fashion is the relatively short lifespan of conventional clothing. By waiting hard and investing in less expensive options, you will reduce the amount of clothing you buy in your lifetime.
Stick to classic styles
People who care about style may be wondering what good it is to buy clothes that will last if the style is out of fashion in a year or two. The answer to this dilemma is to stick to classic styles that never go out of fashion. Denim jeans, khaki pants, canvas sneakers, black dresses and coats are some examples of timeless fashion. Moreover, it is possible to get high-quality goods at reasonable prices.
Avoid throwing
Do your best to remove clothes and shoes. No one wants a stained Holi t-shirt, any clothes in good condition should be donated to your local Goodwill or Salvation Army. Depending on the brand and quality, you can also sell your used items to alternative thrift stores. The less clothes and shoes you throw away, the less fashion-related waste that ends up in our planet’s landfills.
Take care of clothes and shoes
The instructions on the labels are there for a reason; They provide valuable information about the proper care and maintenance of clothing and footwear. The better you take care of your clothes and shoes, the longer these items will last. With this in mind, start following the care instructions provided by the manufacturer. If you say wash in cold water and air dry on the clothesline, it will keep the shirt looking new for longer.
The sad fact is that the fashion industry is far from sustainable. But that doesn’t mean consumers can’t take the initiative and celebrate sustainable fashion choices. The burden should not fall on the individual, but the longer we continue to support the industry as it is, the longer it will take to see change. Consider these choices a mild form of resistance. If enough people do it, change goes from possibility to certainty.
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