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One of the few female CEOs leading a fashion brand, Francesca Bellettini started her career as an investment banker before switching industries. She worked at Prada and Helmut Lang—first at Gucci, then Bottega Veneta, and finally Saint Laurent—before joining the French luxury group Kering. Since 2013, she has led the label, first with designer Hedi Slimane and, since 2016, Vaccarello, known for its chic rock ‘n’ roll looks. He has a passion for stiletto heels and popular black smoking jackets in combination with velvet legs.
Bellettini’s distribution strategy in China – a country that has experienced severe lockdowns since the outbreak of the pandemic – is not as dependent on other rival luxury brands. At the end of September, global sales growth exceeded that of Gucci; Caring SA’s biggest label. Her goal is to make it for Saint Laurent. Annual sales of 5 billion euros ($5.27 billion) in the medium term – analysts say it will be five years after the company crosses the 1 billion euro mark. She’s looking to appeal more to men, who make up about a quarter of the brand’s customer base, and she wants to sell more shoes to all of them. At 9 percent revenue, the footwear business has room to grow, with ready-to-wear at 12 percent. Leather products such as bags, wallets and belts account for 72%.
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