Doing Business in America: The Activity Book | News item

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Their experience and knowledge is valuable to entrepreneurs looking to expand into a region where mobility and infrastructure are undergoing major changes.

The magazine was launched on the first day of the California Urban Mobility Mission in the presence of Infrastructure and Water Management Secretary Vivian Heijen.

More than 40 companies will participate in the business mission, which will lead them to meet with partners in San Francisco and Los Angeles to talk about the latest developments in the field of green mobility. The magazine reveals that there are opportunities on the American West Coast.

Vivianne Heijnen: “Like the Netherlands, California has a strong desire to meet its climate goals. Dutch entrepreneurs are known for their smart solutions for sustainable transport. This mobility playbook helps Dutch entrepreneurs expand internationally and bring their innovations to the US market. And in a few years, we’ll be looking at public transport in the US or bike lanes designed in the Netherlands.

According to Dirk Jansen, Consul General of the Netherlands in San Francisco, the United States has not fully embraced bicycles and electric vehicles, but this is changing. The United States is known for highways and big cars, but over the years, alternatives have been created. Cities on the West Coast are investing in public transit, rideshare, bike lanes, charging stations, and new infrastructure. This provides opportunities for Dutch entrepreneurs, for smart solutions for mobility that are known around the world. This playbook provides practical insights for companies and advice on how entrepreneurs can take their first steps in America’s startup sector.

Chris Bruntlett of the Dutch Bike Embassy has been doing business with the US for years and is one of the interviewers in the playbook. “You have to know how far ahead the Netherlands is and develop strategic ways to bridge that 50-year gap. I think the United States has shown that it can move quickly and allocate its budget boldly and boldly and create some great infrastructure. Co-creation between all stakeholders, both public and private, is critical. The pandemic has shown America is willing to try, something the Netherlands is not used to doing much.

Download the playbook.

For more information: Sietze Vermeulen, Spokesperson Consulate General in San Francisco: +1 415-866-5572

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