Developing a gigantic economy in Indonesia

Gig’s job is to stay here. Freelance projects are a major source of income for many around the world because of the scarcity of full-time jobs or the flexibility of some people. For a company, however, managing temporary employees, especially those who work remotely, can be a headache.

Wissnu Nugharidi, CEO and founder of the commanding human resources forum Sampinga, understands this. “I talked to a lot of freelancers, mostly blue collar workers, about my previous work at Ride-hailing Unicorn,” he said. CASIA“Everywhere you look today, the tide of protection is flowing. [outsourcing company] The sellers we worked with.

One problem was that his team was unable to examine the freelance backgrounds and monitor their progress. This has often led to the company failing to meet the standards and expectations, and there has been a flurry of freelancers and turnovers, Nugrahadi said.

“The reason for the transfer is that 30 to 40 percent of foreign suppliers have taken large commissions from workers,” he said. In terms of transportation costs ”

Eager to solve the problem, Nughari talked to his two friends, Margah Mohammed and Dimas Pradudian, from the university to find solutions. They found that the Commission’s exaggerated reductions were costly due to inefficient procedures. They decided to set up a company to simplify the process using three digital solutions, and Sampinga started in late 2018.

Facilitate the management of gigs

Sampinga started as a job portal, but the founding team decided to expand the business of Sampinga in 2019 to three permanent manpower, solutions and systems.

It is a marketplace that connects human resources companies with qualified employees and handles administrative processes such as manpower and payroll. Solutions Sampingan is a management service that manages the team and manages a variety of processes, from project planning to final reporting. Finally, the system, which began in late 2020, is a software-as-a-service (SaaS) product for workforce management, performance monitoring, tracking sheets, and customizable dashboards.

Nugharidi: “It is often used by established companies to manage and measure employee performance with their internal team.

The three constants are integrated into a “complete system for customers,” Nugharidi added. Companies can use the manpower feature to list the freelance project and track the project through solutions, while employees can track their growth and availability through the system platform.

According to the project, Sampling will pay a commission of 10% to 20% of the labor force. For solutions customers pay for management services according to the project, systems charge a monthly subscription based on the company’s main inventory.

Sampingan operates in 80 cities throughout Indonesia, but level-1 cities such as Jakarta, Bandung and Surabaya provide the most. The startup uses the platform for more than 850,000 registered temporary employees and more than 150 companies.

Sampling’s customers mostly work in the logistics, transportation and fast-moving consumer goods industry (FMSG). For registered employees, companies often do not provide health insurance to temporary workers, which helps them to enroll in the National Health Insurance (JKN) program, Nughari said.

There are other job markets in Indonesia, such as Job2Go and Singapore-based Work mate, but Gaddy helps companies with payroll and manpower management. However, according to Nugharidi, Sampangan’s comparison is a wide range of services, all from the same provider.

Market growth due to behavior change

Earlier this month, Sampling bought $ 5 million for a series of rounds led by Altar Ventures, Golden Gate Ventures, Antler and other investors. He said most of the fresh capital will go to the engineering team as the company plans to develop more features.

“Based on our internal research, corporate clients prefer to work with only one solution provider,” said the CEO. “That’s why we are constantly improving our service to meet all their needs.”

The CVD-19 epidemic is accelerating the growth of Sampling. As businesses grow and unemployment rises, many people look for alternative sources of income, usually from short-term projects. The company said the number of app downloads has quadrupled by 2020, to more than 1 million.

Nugrahadi believes that the future of the industry is bright because temporary jigsaw puzzles are becoming more common around the world. In Indonesia, in particular, more than seven out of ten people are working-age, mostly in the millennium. In addition, the country’s Central Statistics Agency registered 33.34 million liberators in 2020, an increase of 26 percent over the previous year.

Nugrahadi thinks that the millennials (born between 1981 and 1996) are disrupting traditional workplaces because they prefer project-based or short-term contracts. “They want flexibility in their workplace, so there is a behavioral change that stimulates the demand for Gigabit Management applications,” he said. “The market will only continue to grow.”

This article is part of KrASIA’s “Beginning Stories” series, where KrASIA writers talk to the founders of technology companies in South and Southeast Asia.