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The beginning
- as ifStart Story | May 9, 2023
A seasoned HR professional with over 20 years of experience, Imagej shared his journey in the industry during a Startupstory Media interview with Surendra. In the year In 2012, he started working in corporate companies to gain valuable insights before becoming an entrepreneur with a recruitment firm, which later transitioned to an HR consulting firm.
In his experience, Surendra has recognized that HR is a cost center when many startups and small to medium enterprises (SMEs) neglect to establish HR policies, procedures and systems. However, he emphasized that building a strong team is critical to the success and growth of any business.
Image’s virtual workforce management platform solves HR challenges for MSMEs.
He also explained that 70 percent of SMEs do not have an internal HR department, which is leading to struggles and challenges in HR management. As a founder and HR consultant, Surendra aims to solve common issues faced by startups and SMEs and help them build competent teams to grow their businesses.
In an interview with Startup Media, HR expert Surendra discussed the challenges faced by micro, small and medium enterprises (MSMEs) in implementing HRMS tools. The HR managers who worked explained that HRMS tools alone cannot solve HR challenges faced by MSMEs as they are critical to successful implementation.
This is where Image comes in, providing affordable and knowledgeable HR services to MSMEs through a modern virtual HR management platform. Surendra emphasized that Image’s end-to-end HR services are provided by experienced HR professionals at an effective price point, which will enhance the market and business operations of MSMEs.
Emage’s approach to HR management makes them unique in the market, providing a solution to the HR problems faced by MSMEs due to lack of dedicated HR managers. By providing professional HR services, Emgege aims to support the growth and success of MSMEs.
Importance of MSMEs and HR technology market in India
In an interview with Startup Media, Surendra highlighted the importance of the MSME market, which is said to comprise 10 million growing businesses and contribute towards India’s goal of becoming a $5 trillion economy. The government is increasing its focus on this sector as it has the potential to create high employment opportunities and currently 114 million people are employed by SMS.
Surendra discussed India’s workforce technology market, estimated at $240 million. For MSMEs globally for outsourcing and specialty services, this market size will grow to an astounding $43 billion. Imagege aims to enter this market by providing affordable and professional HR services to MSMEs through a virtual HR management platform.
Founder Emphasizes Potential of Outsourced Staffing Services in India”.
Surendra said compared to countries like the US and the UK, India has a long way to go in realizing the potential of outsourced manpower services. He emphasized the importance of marketing and awareness raising to increase demand for such services. Instead of creating in-house skills, he suggests partnering with outside experts or hiring dedicated staff for HR management.
Surendra highlights the growth of MSMEs and startups in emerging markets in India
Surendra emphasized the development of the infrastructure and logistics sectors in India along with the expansion of the entire fintech market. He pointed out that the SME sector and start-ups in India are making great strides globally. With a strong economy, many founders are creating solutions to global problems, and a good product in the Indian market can be in high demand due to its uniqueness.
Surendra emphasizes the importance of hiring HR professionals for business growth
During an interview, Surendra discussed how many companies, especially startups, don’t have an internal HR department. He explained that this can cause founders to be distracted from their company’s growth and instead focus on HR functions. In order to grow their business effectively, it is important for companies to employ the right HR systems that understand the importance of people to define their business. Companies need to hire HR professionals to grow faster and more focused.
Image’s virtual workforce platform helps startups prioritize growth
According to Surendra, startups and companies face various challenges, one of which is attracting the right talent and audience. To overcome this, startups must ensure that they have better job opportunities and efficient systems compared to their competitors. However, managing these aspects can divert their attention from business growth. Imagege addresses this challenge by providing a virtual workforce management platform that delivers professional HR services at an affordable price, allowing businesses to prioritize their growth. By partnering with Emgege, startups can overcome the challenges of managing their workforce, focus on attracting the right talent and building a strong audience base.
Emage provides a comprehensive virtual workforce management platform for mid-sized organizations.
During the interview, the founder explained that there are two segments in the HR industry: service providers, payroll and HR services, and HRMS companies that help automate HR tasks from hiring to retirement. However, for medium-sized organizations, automation is not the first choice. They must complete the first two sales to reach the level of automation, which ensures that the right process and system is defined and implemented on the ground. Emgege offers a comprehensive approach by providing a 360-degree HR solution with a modern virtual HR management platform. This platform not only automates the entire HR process, but acts as an extended HR team to guide the entire process. The founder emphasized that he prefers to be called a management person rather than an HR person because he has managerial qualities. Their aim is to help businesses prioritize their growth by taking care of management challenges.
Image aims to empower with its virtual workforce management tool.
During an interview with startup media, the Emage founder revealed that their goal is to empower and help 50,000 MSMEs grow in the next 5-6 years. Their main objective is to bridge the knowledge gap that HR professionals face while working. Image not only automates HR processes, but also provides tools for HR professionals to manage the entire HR lifecycle, from recruiting to onboarding and employee help desks. This tool acts as a virtual HR manager and helps HR professionals whenever they face problems. By offering such a comprehensive approach, Emgege hopes to become a manager rather than an HR solution provider.
Founder emphasized courage, knowledge and execution as key elements of entrepreneurship.
At the end of an interview with Startup Media, Emage founder Surendra said, ‘Being an entrepreneur requires the courage and knowledge to make decisions in the first place. It’s not just an idea, it’s a bold move’, the founder emphasized, stressing that entrepreneurship should be pursued with a positive mindset and without distraction. He also mentioned that anxiety is a common feeling among entrepreneurs, and the execution of the business plan must be flawless.
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