Channel 4, Lloyds Bank Black in Business TV advertising initiative – Various

advertisement

UK public service broadcaster Channel 4 And Lloyds Bank They explained In black business, an initiative to help boost up to five black-owned businesses with TV ad airtime worth £100,000 ($123,400) each. The business owners will also have a TV advert made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise DOES.

The initiative is designed to support small businesses new to TV advertising, and according to research by Channel 4’s commercial arm 4Sales earlier this year, black entrepreneurs face more barriers to setting up and running their businesses than their white counterparts. It is part of Channel 4’s Black Forward legacy, an ongoing drive to improve black representation on screen and in the TV industry at large.

A further five registered businesses will receive a Rising Star grant of £3,000, presented by Lloyds & Jammy: an online discovery platform for black creators and makers, and one-to-one mentoring sessions to support their business goals.

Commissions

LGBTQ+ TV and streaming services OUTTV He prepared the first UK commissions. “Rosie Runs Riot” (6 x 15′) features a drag queen Rosie Beaver Hitting the pavements of London, making new friends, playing games and causing havoc. Guests from the London drag scene appear in some episodes, including Miss Moppe, Lois Cypher and Richard Energy.

“Live at Queer Comedy Club” (6×22′) is a comedy series featuring a selection of comedians performing live at a queer comedy club in North London. Each show features one of The Queer Comedy Club’s founders as MC and two guest performers selected from the club’s LGBQ+ talent pool.

Both series will launch later this year globally on OUTTV and simultaneously on UK channel Froot.tv.

A sight trip

of Eurovision Song ContestOrganized by European Broadcasting UnionThe three live shows reached 162 million people in 38 public service media markets BBC He explained. The grand final on May 13 had a viewing share of 40.9%, more than double the average of broadcast channels (17.4%). Host country the United Kingdom delivered the biggest Eurovision audience on record, with an average of 9.9 million viewers watching the grand final on BBC One, up 12 per cent on 2022, with a 63 per cent share of the audience.

The winning country, Sweden, delivered an average of 2.3 million viewers, accounting for 82.3 percent of the country’s television audience. Last year’s winning country, Ukraine, accounted for 19.7 percent of the viewership. In 13 of the 39 markets, Eurovision claims a viewing share of more than 50%, led by Iceland at 98.7%, followed by other Nordic markets (Norway 87.8%, Finland 85.6% and Sweden 82.3%).

7.6 million people watched the grand final live YouTube The semi-final with over 3.2 million live views. It’s on Tiktokthe official entertainment partner of Eurovision, the three live performances were viewed 4.8 million times.

Among 15-24 year olds, the grand final’s viewing share was 53.5%, four times higher than the average for broadcast channels (13.8%).