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The US National Travel and Tourism Office (NTTO) has named Brian Bell, CLIA executive director, effective May 8.
Beall has been CLIA’s vice president of government affairs since January 2020.
Brian Bell
NTTO is part of the International Trade Administration’s Industry and Analysis Division within the Department of Commerce and is dedicated to enhancing the global competitiveness of the US travel and tourism industry and increasing US travel and tourism exports. Beall is returning to the office where he served as deputy director of policy and planning from 2014 to 2019.
The position was last held by Isabel Hill, who retired in January 2022 after 18 years. Julie Heiser, deputy director, has been serving as interim director since then.
Prior to his debut at NTTTO, Beall held several other positions, including Deputy Director of the US and Foreign Trade Service and Senior Advisor to the Office of the Deputy Assistant Secretary for International Trade. .
He has worked as a legal advisor on travel and tourism policy issues in the United States Senate, and as an analyst at the US Federal Trade Commission on Capitol Hill.
Congress approved the creation of an assistant secretary of commerce for travel and tourism in December, but the office has not yet been funded.
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