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The first thing that pops into one’s head when you think of “K-Pop” is usually the music, of course, but there’s another big part of K-Pop fandom that many of us are passionate about (well, at least, Almost equal) and that is fashion. K-pop and fashion are important to each other – and very few groups know that better than BLACKPINK.
Since the beginning of K-pop, idols have built a distinct fashion style and then relied on it to stand out from the public and strengthen their personal identity. And at the same time, luxury houses rely on idols and their great popularity to establish a place in the Asian market. So, naturally, collaborations have been created between fashion brands and various influential idols.
BLACKPINK and collaboration
Almost all groups that reach a certain level of success end up with a very profitable collection of collaborations, but like I said before, no one does it better than BLACKPINK. The four members of the most successful girl group in the industry today (in particular) have always relied on very strong personal images – and those could not have been built without their ambassadorship to many influential Europeans (especially French). High fashion brands.
So, let’s take a closer look at some of the most high-profile endorsements and sponsorships that have kept BLACKPINK—both as a group and as an individual—busy over the years. Some may say that their music careers suffer, but that’s a discussion for another time.
Jisoo
The group’s oldest member, Kim Jisoo, is BLACKPINK’s lead vocalist and visual—the quintessential K-Pop pose that represents a member who conforms to South Korea’s strict beauty standards. Her image has always been classic and very feminine, which has made her a perfect fit for two huge brands—Dior and Cartier.
Gisso’s partnership with Dior dates back a particularly long time – back in 2011. She started as a local ambassador for Dior Beauty in 2019 and became the global ambassador for the entire brand in 2021. She has modeled several outfits. and the brand’s makeup products on magazine covers and ad campaigns, and of course, she appeared in Dior’s runway show at Paris Fashion Week.
Her appearance at Dior’s Spring/Summer 2022 show in Paris caused quite a stir, with fans clamoring to see her at the show’s venue in the Jardin des Tuileries and a single on her Instagram page for Fashion Week costing $2. million, reports Womenswear Daily.
Jisoo’s latest brand deal is her bag with Cartier in 2022, becoming its ambassador and joining other celebrities and influencers from all over the world for Panthere de Cartier.
Jenny
Jenny is unanimously considered the 3rd generation “It Girl” of K-Pop. The face of BLACKPINK and one of the rappers, Jennie’s fashion influence has been huge since her debut – which means fashion brands were ready to go to war to work with her.
Her personal style and preferences made her a perfect fit for only one fashion house – Chanel, who desperately needed someone to make the brand “relevant” to young people again. The South China Morning Post reported a quote from a Chanel Korea spokesperson regarding the brand’s partnership with Jenny: “Chanel aims for modernity. Young and trendy millennials are our target customers. […] We’re obsessed with stylish K-Pop stars. Jenny’s loyalty to the brand as well as her trendy style go well with the Chanel image.
Jenny is a fan of Chanel, even before she started working with them, she was nicknamed “Human Chanel” by fans. The famous double C was often seen on her clothes and accessories.
In the year In 2020, she also launched her first collection – “Gentle House” – featuring designs created with Jenny, in collaboration with South Korean luxury eyewear brand Gentle Monster. In the year They launched for the second time in 2022, an app that shot to the number one spot on the Korean App Store, surpassing even Tik Tok.
Rose
Rose, real name Chaeung Rosen Park, born in New Zealand and raised in Australia, is BLACKPINK’s lead vocalist and the main reason their music is so distinctive and recognizable.
Her personal image is that of an Indian musician, flowery and fun, with the ability to create brutal emotions on the other – an archetype immediately embodied by her hair, which she has kept throughout BLACKPINK’s career.
As an Australian fashion magazine rush He said, that makes her a “picture-perfect Saint Laurent girl.” “Edgy and ethereal at the same time, she’s both the girl next door and the girl at the rock show.” Her partnership with YSL was established in 2020—after nearly sixty years as ambassadors.
Through Saint Laurent, Rose was the first Korean idol to attend the 2021 Met Gala in New York, along with rapper CL. She has also worn the brand’s clothing on several magazine covers in South Korea and Australia.
In the year In 2021, Rose became a global ambassador in an interview with Tiffany & Co. Elle Singapore“She always loved wearing Tiffany jewelry,” she said. It makes it even more special for me to be a part of a popular brand that has been a part of my life for so long.
Lisa
The princes of the group, as well as the power house rapper, Lisa – iconic Bang and all – the most followed BLACKPINK girl on Instagram and arguably the most famous internationally, throughout Asia – her native Thailand and China in particular – and the rest of the world.
Her image, on stage and off stage, is always sporty, elegant, which made her perfect for the French fashion house Celine. Lisa became a Global Ambassador in 2020. She has appeared in several campaigns and several magazine covers, as well as appeared on the brand’s runways during Paris Fashion Week. Her recent trip to Paris for Celine happened with BTS Taehyung and actor Park Bogum and basically set Twitter on fire.
In the year In 2020, she was also chosen as one of the ambassadors for the Italian jewelry brand Bulgari – most recently at the 2022 Bulgari Gala with Anne Hathaway and Priyanka Chopra, and she launched her own beauty line for MAC Cosmetics.
BLACKPINK as a group
Jisoo, Jennie, Rose and Lisa are undoubtedly the most high-profile collaborations on an individual level, and this list wouldn’t be complete without looking at some of the collaborations that BLACKPINK has formed as a group over the years.
The BLACKPINK team’s sponsorship extends from cars – they were the global ambassadors of Kia Motors – to mobile devices – promoting the Samsung Galaxy A mobile, the now-unknown dance competition through their partnership with the mobile game PUBG, and also with the avatar service Zepto.
Apparel brands, of course, have always been part of the group’s portfolio of deals. They were the faces of Adidas, Puma and Reebok, as well as the first-ever regional ambassadors for Singapore-based e-commerce platform Shopee.
(Exclusive Image: YG Entertainment/Samsung)
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