You buy for modern fashion but you don’t buy the clothes … The future of digital fashion

That reality is close to us. For future fashion trends, Gulf News regularly wears the iconic fashion designer Julian McDonald OBE, formerly Givenchy’s chief designer, at the same time as Beyoncé, Jello, Shakira and Kardashian. We met with Majid al-Futayim lifestyle chief Fahd Ghaniim, where fashion is heading in the United Arab Emirates. He spoke to Gulf News at the Dubai Exhibition 2020 as part of the UK Pavilion’s Future Fashion Panel.

It is not the color but the ethics that are morally edited and produced – clothing that can be recycled or reused, non-toxic dyes, and well-paid workers.

We now live in a world where the most beautiful clothes worn by celebrities online are instantly available to the public at an affordable price – ready to be shipped to the world of your choice. Influencers are known for their OOTD’s or Outfit of the Day, and in fact, a UK-based environmental charity, Hubbub, said in a 2017 poll that one in six young people does not feel they can wear it again. They posted it on their social media. According to Cappios, a digital trend analysis software, there are 4.55 billion social media users worldwide – 58 percent of our population.

Ask yourself, when buying clothes in a boutique or mall – where does this dress come from, where does my dress come from? Made in China, made in India? Is cotton polyester? Is it green cloth, am I buying permanent clothes – or am I buying clothes that will hurt the planet and harm people’s lives?

– Julie McDonald

However, the low-cost, overworked, and exploited workers who promote this ‘fast fashion’ trend are becoming increasingly concerned about the environmental and social costs of producing low-quality artificial and non-biological clothing. A.D. In 2019, forecasting research firm First Insight reports that 62 percent of Generation Z’s acquisitions that year will be purchased from sustainable brands.

“Brands require factories in Bangladesh, India and Sri Lanka to provide lower levels of workers’ safety,” Gani said. They did not know it before. There are also customers who claim to be responsible for the complete supply chain. We can no longer say ‘I don’t know.’

McDonald noted that young designers are becoming more aware of the materials they use these days.

He says: “I think buying clothes of ethnic value is like everyone else’s.

“When you buy clothes in a boutique or mall, ask yourself – where does this dress come from? Where does my dress come from? Is it made in China? Is it made of cotton? Is it cotton? Is it green cloth? Am I buying clothes? ”

Some websites that help you make decisions are brand level, local work team, Higgs Index, BetterCotton initiative and fashion transparency index.

Say hello to the new era of clothing… Really wearable. Am I confused? So did we, but if you’re playing video games or you’re a regular snapchat user, you’ve got these digital outfits.

Remember to wear a penguin character at FortNit or Club Penguin to change clothes for your favorite game characters or sometimes pay money? Snapchat users know about Ralph Lauren’s collection, which can be used to dress up our own personal bits.

It’s the same idea for our digital presence unless it’s designed to dress us.

Digital Clothing, Clothes that are carefully animated for on-screen images resist the effects of OTD and avoid changing and removing clothing from time to time after being posted online. Now, instead of buying and wearing clothes for your fashion photo, you can buy an invincible token for your chosen dress from the Digital Fashion House, which will add a realistic digital image to your photo.

Digital Fashion House Content and Strategy Manager Michael Larose explains the idea in 2019 Frustration He continues to dress in digital and imaginary places in space.

It is an invention that makes fashion more sustainable and welcomes young people who have grown up in General Zed and the digital world. The reality of our planet tells us not to look for more physical clothing to create and waste screen interactions.

– Michael Larose, Head of Content and Strategy for Digital Fashion House, ‘The Fabric’

Ganny says, “I think this makes sense online. There is a trend where people want to look good on social media and wear different clothes.

“You’ll see a lot of waste over time – so surely digital fashion can go in and reduce the waste trend.”

Sounds familiar? Like the Ralph Lauren-Snapchat collaboration, this digital fashion segment will be able to digitalize their collections and get their customers involved first and with the option to purchase them. A.D. In 2019, Burberry has launched an online game called ‘B Bounce’, which allows users to customize a beautiful deer model from their monochromatic collection. The winner can then win a real jacket from the collection.

This effect is called endocrine effect. When a person owns something, his or her value increases. Baleensiga’s 2021 fall collection in the upcoming video game ‘Afterworld: The Age of Tomorrow, 2031’ will reflect this trend last year, as customers in the collection complete the characters in a snowy cyber-punk style with platinum hairstyles. Metal Pamper Jackers and Geometric Sunglasses.

Another popular example is the interactive fashion style app on iOS, Drest, where you can play fashion designer and buy virtual items from hundreds of luxury brands to wear models. Peers can rate, customize collections, and purchase products in person. A.D. In collaboration with Wonder Woman 1984, the film’s main costumes were shown to the players, with full backgrounds that resembled the film itself.

We don’t wear capsules every day, but we put our closets in a low trend. The capsule wardrobe is your favorite collection of antique clothing – small, important and timeless. As a signature dress, you can wear it in traditional fashion seasons to refresh your look.

Prefer MacDonald’s capsule wardrobe? He says, “For me, it must be a pair of black pants or jeans. It has to be a T-shirt – I live in a T-shirt, black is the best. I only wear black – so my timeless wardrobe is very, very simple.

He also advises you to create your own, “Buy the things you know and wear them more and more often. I think when you create a capsule closet look for the most insane colors, the colors you want to wear every day. -I want to dress like black or beige.

But some days, they want to be colorful. Color Problems You need to be in the right mood to wear them.

What about special occasions? He added, “You can only buy one dress you usually wear. Need to buy three dresses, when you know one will work?

“Designers and people try to say only when they want to buy clothes.”

”I pop up some accounts, I only got $ 20 in my pockett, ”McLeamor sang his favorite song in the 2012 thrift store, which calls savings a ‘frekin wonderful’ and probably represents General Zed’s love. In fact, according to a 2019 Wall Street Journal report, out of 15 million Depot users, the most popular fashion platform – 90 percent under 26.

The idea of ​​saving, as well as relying on recycling and boosting, is pushing for a round fashion economy. The idea is that such practices will ensure a full-fledged fashion product chain with zero waste and pollution, as opposed to off-line, fast-paced retail routes that throw clothes into the trash.

McDonald says, “Cycling and recycling is amazing. I think it’s fun because you don’t always wear old clothes when you use them again. It means changing the way you dress. ”

We look at trends, what customers want and what we have to offer. The theme of sustainability is very strong, and we have brought many brands that are responsibly uplifting, impacting their economies – empowering people, rethinking wealth and changing lives.

– Fahed Ghanim, CEO, Majid Al Futtaim Lifestyle

Ganim tells us more about the creation of that concept store in the Emirates Mall of Emirates, which has a utility center that says “we look at trends, what customers want and what we have to offer. The theme of sustainability was very strong, and we brought in many brands that responsibly improve their resources, work to influence their economy – empower people, rethink wealth and change lives.

If you are looking for savings stores in the United Arab Emirates, here is a list you can visit.

“I was so happy to be given a second life for my shoes and my wife’s bag,” says Ganyim about his experience of cycling. You see, you admire these people [products] More “

Especially in the field of performance fabrics worn for sports, fabrics are now designed to have more useful features. Antibacterial and antiviral clothing, which were initially widely used in hospitals, are now being released to public collections.

Gannim added, “I know there are many companies that produce technical fabrics for body odor and sweat.

In addition to popular sweat-protection and waterproof active clothing, here is a quick list of some fictional fabric features.

• Smart temperature control fiber that keeps you warm in the cold and cools you down.

• Color-changing fabrics using colored metric dyes to detect chemical changes in your body and air

• Mosquito repellent fabric

• Permanently fragrant fabric