Why we need to focus on black women’s start stories

Startup Stories

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According to statistics, black women founders face more challenges than men or white women, including a lack of capital supply.  Left to right Drena Whitfield FieldPR;  Trapezium math Angela McAuver;  Judy Henderson Mannequin Madness;  And Katrina Tompkins.  (Image Credit Cristina Kelly)
According to statistics, black women founders face more challenges than men or white women, including a lack of capital supply. Left to right Drena Whitfield FieldPR; Trapezium math Angela McAuver; Judy Henderson Mannequin Madness; And Katrina Tompkins. (Image Credit Cristina Kelly)

This may be difficult for black women.

In this case, of course, we are talking about entrepreneurship. And women entrepreneurs of all colors face many obstacles that men do not, the path is so difficult for black women – especially to get the money needed to start and weigh.

Numerous studies confirm that — from receiving a shockingly small venture capital to hiring white women, from generational wealth to personal savings — the money is hard to come by. This is especially true when you consider that most beginner businesses rely on boot traps or friends and family contributions to get up and running.

And the problems do not end there. Judy Henderson, a resident of Auckland, California, said: “When I started, I had to say that I was trying to hide my nationality. “I feel like I have to do it.”

[Related: Yes, Women Won the Right to Vote 100 Years Ago. But Equality Remains Elusive]

We talked to several black women about starting and running a business. From the very beginning, they have honestly discussed how their race and gender played a role in their early history. And to be sure, their identities are absolutely unique. The figures above show in their stories, as well as other problems, how they have improved their businesses for non-black customers and how they have effectively networked in their industries, many of which are owned by white people.

But black women are not single, and while there are commonalities in their experiences, the richness and diversity of their beginnings and stories also shine. These business owners sell everything from PR strategies to educational technology toys. They come from all parts of the country. Some have been in business for decades, while others – such as Katherine, K’dara, a CBD supplier – like Katrina Tompkins – launched earlier this year. (And, Tompkins started working as a nurse in New York during the Cowboy-19 riots in the city.) This is tape work.

However, there is another common thread between shared problems and individual behaviors, and each has noticed that this wave of systemic racism and global opposition feels somewhat different – as a big beginning, rather than neutrality. Moment in time. And the time for that revolution is over, says Whpr Dre and Whitfield, a union of New Jersey. Because right now, she’s still asking, “What does it really mean to have a black life?”

We hope this will happen when the community understands.

More in the “Her Perspective” series

As a blacksmith, she hid her race. ‘I Feel That I Have to Do It’
Judy Henderson, owner of Manekuwi Madness, now hopes for a black sea change in the business world.

Her public relations agency has been successful in highlighting ‘ignored, discarded and muted’ voices.
Drena Whitfield started WhitPR with a strong focus on black-owned businesses, individuals and organizations.

Despite the outbreak and the ‘super minority’, one nurse started CBD.
Katrina Tompkins opened her e-commerce store Kedara CD (CBD) just as the Corona virus crisis hit the United States.

Learn and show that you are not ‘alone’ to others in this Ed Tech founder’s mission
Lisa Love’s firm Tanoshi aims to bridge the gap between racial, educational and digital income for low-income children.

The founder of this club wants to ‘find some way to do justice’ in education
Trapezium accountant Angela Mackiev has exacerbated the gap between low-income families and essential math skills.

As a black dentist, she says, ‘Know that no one can help you.’
Dr. April Patterson, the founder of Dr. Patty Dental Spa, recalls that she was one of two black women in the Dental School. Now, she has raised her profile to be a role model for others.



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