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Energy companies and politicians continue to plan new oil projects, despite the effects of climate change and the alarm bells ringing.
The science is unmistakable – we cannot make any new investment in coal, oil and gas if we want the planet to survive. This is “moral and economic madness,” said Antonio Guterres, secretary-general of the United Nations.
Aside from that concern, even expanding the fossil fuels industry has no economic significance – in terms of the benefits of modern alternatives.
Fall for advertising wind
With this in mind, fossil fuel companies – in their own survival crisis – are investing heavily in campaigns to legitimize their actions and win over politicians and the general public.
This is blowing up for marketing, advertising and public relations, many of whom are making money from the great ‘green wash’ – just as tobacco companies want to paint their harmful products in a positive way.
In both cases, the creative industry is employed to make destructive corporate actions seem neutral or positive. This, of course, has serious consequences for the community and slow action.
The creative industry has begun to push back.
But some in the creative industry have started to push back.
As many as 300 advertisers and public relations agencies who are disconnecting their companies from fossil fuels are pushing to join activities such as innovation.
These agencies have promised to reject future contracts with the fossil fuels industry. By abandoning short-term opportunities to increase profits, increasing pressure on companies is exacerbating climate change and ensuring their own long-term sustainability.
Those who continue to bid for the fossil fuel industry are facing increasing scrutiny. Complaints are being leveled against fossil fuels, and their innovative partners in green cleaning will soon be targeted.
Annual F List Program
With this in mind, an innovative F-List Awards program has been launched highlighting public relations organizations that play a major role in the failure of innovation companies.
Prizes that include categories such as “Science Fiction Export” recognize “the most ugly campaigns on behalf of fossil fuels”.
Cannes on board
At the Cannes Lions event in June this year – the largest gathering in the creative marketing community – the former Cannes Lions winner canceled the ceremony to return the prize and ban the fossil advertising, with activists protesting outside of Pale Des. Festivals.
Following the event, Innovations for the Non-Profit Climate Foundation held a Greenwash Watch Forum to hold the industry accountable for its inability to act responsibly on the climate crisis.
Feeding green washes in the industry
The creative industry has to play its part in deceiving the people about the biggest problem on our planet by refusing to help fossil fuels.
In addition to mitigating the crisis, fossil fuels are telling consumers that they will be sustainable – even though all of their costs are still spent on coal, oil and gas projects.
“For decades, many in the fossil fuels industry have invested heavily in fake science and public relations to reduce their responsibility for climate change and weaken big climate policies.
It is time for our industry to rise and become a force for good. This is especially important in countries such as South Africa, where global warming is doubling – droughts and floods are the new norm and endanger food security and livelihoods.
Cheap and clean energy is the only way to a safe and secure planet. Fortunately, the creative industry is beginning to realize this fact.
Many South African entrepreneurs are fed up with the green industry.
Innovation will hold its first event in the country on July 12 in Cape Town.
We encourage marketing, advertising and public relations professionals to sign up and join us in our efforts to promote ethical practices in our industry.
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