Why, for days, Bombas’ bet to end fashion trash is paying off – WWD

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Recycled clothing is a big infrastructure need in fashion, and some brands are taking the front seat to speed.

On a mission to reduce all clothing waste, the circular brand has built a return system to process, refurbish, recycle and resell tons of returned clothing for days, and is opening up the service to other brands and retailers – from scratch. Partner, Bombas.

B Corporation, known for its humanitarian causes and cute socks, has partnered with For Days to prevent landfill waste. To date, Bombas has saved nearly 1 million pounds of clothing from landfills, while collecting 50 million sock donations for the homeless.

Days “back bag” works just like a neat packing tool. Available for $10, Bombays shoppers fill the brand’s heel-back bag with not only Bombays clothing and accessories, but any brand of clothing (in any condition) for responsible recycling. Customers will receive $10 in Bombas store credit for their recycling efforts.

Brands like She Full – inspired by Supercycle – are also promoting a balanced take-back for brands like Reformation, Matt The Label and Tentri. As with anything, size is key, and the process involves painstaking sorting of the materials—cotton, polyester, nylon, or rubber (shoes are accepted in this program)—to ensure their continued use.

As he has said for days, there are no fabric restrictions on what he can accept and do now. As for what’s next, the company has revealed that it has 10 brands for next year, for which it will announce takeover programs next year. “Our community is truly the heartbeat of our community,” said Christy Kyler, founder of Four Days.



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