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Why is a sales funnel called a ‘funnel’? Basically because the top is wider than the bottom. of CO— According to a website run by the US Chamber of Commerce, at the top of your company’s sales pipeline, “you may have more customers known as leads than prospects who come all the way to becoming customers.”
The sales funnel is made up of three key phases: lead generation, prospect nurturing and customer conversion. Naturally, you want to nurture as many opportunities as possible at each of these stages. However, doing so requires reliably predicting how prospects will react at each stage to be truly successful – otherwise you may miss an open goal.
Leader generation
Suitable for small business “The sales funnel usually starts with identifying prospects and introducing them to your business, solution or offering,” he explains.
The word ‘identification’ is thrown around in passing – but if you’re trying to sell a product or service, it’s important to carefully research your target audience to determine which members are most likely. He is inclined to buy the sacrifice.
People you identify as potential customers are known as leads. Over time, you’ll be able to figure out the approximate number of leads you’re converting into customers — and therefore how many leads you need to generate to get a certain amount of sales.
Promising care
Once you have the lead’s attention, you need to educate them about the company as well as the product or service. At this point, the onus is on you to make it clear how you can benefit from being a customer of your company.
The nurturing phase ends when the prospect indicates that they are unable to make a purchase. However, the more persuasive and persuasive you are when nurturing a prospect, the more likely they will not only say ‘yes’, but with less hesitation.
Still, no matter how long it takes you to make a decision, you can use it to make your gift more appealing, especially by engaging in email marketing, making phone calls, and organizing meetings and events.
Customer conversion
Although you don’t want to come across as pushy in your interactions with the audience, one danger with grooming is that it goes on too long for a while. This happens when you expect them to continue buying from you without asking you first.
So you should think carefully about when exactly you should ask the customer to make a purchase from you. If you run an online business, you can choose to place this call to action in an email your audience receives or on a website you upload. Either way, the prospect should see the message after making their way to the end of the sale.
What are the post sales funnel stages, and how can you predict them in advance? It originally appeared on Startup Magazine.
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