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Published July 12, 2022
In April, the city of Fort Worth, in collaboration with the Shafer Advertising Agency, launched a national marketing campaign to promote Fort Worth’s profile to the national business community.
The campaign aims to support new and existing businesses, honor and encourage innovation and entrepreneurship, and show the city’s strong foundations for the industries outlined in the city’s 2022 revised city economic development strategic plan.
“This campaign is a great opportunity to raise the profile of Fort Worth nationally,” said Robert Sterns, the city’s director of economic development.
“Partners like Vision Fort Worth have done a great job promoting our city as a great place to visit, with amazing historical and cultural attractions, a rich music scene and exciting events. And while our campaign is well-suited to their work, it is focused on preparing the business for Fort Worth – why our city is a great place to start, grow or relocate your company.
The new marketing campaign is in line with the Fort Worth Chamber of Commerce to promote business opportunities around the city, according to the Fort Worth Business Attraction website.
It starts at Fort Worth
The first video of this campaign highlights several Fort Worth companies in various industries.
- Lockheed Martin He built the F-35 Lightning II, the world’s largest fighter jet.
- Linear labs It produces modular electric motors that generate more than twice the size, weight and power input for the same equipment. Although the company currently focuses on small vehicles, HVACs, and other industrial applications, their engines also have a wide range of uses.
- Refresh charging solutions It has designed an interactive charging station for electric cars for residential and commercial applications – it can even charge two cars at once! The chargers themselves are “future proof” thanks to the international connection.
- University of North Texas Health Science Center at Fort Worth He recently unveiled a new regional simulation center – a virtual reality space to implement and train future students, teachers and medical professionals. This is the only utility in Texas.
Because the campaign is aimed at targeted audiences who are part of the national business community, Fort Worth residents may not have many opportunities to see this ad within the city limits. However, Fort Worth’s economic development Social media accounts As the campaign progresses, it will share highlights and improvements.
Photo die The first video of the new campaign will highlight Fort Worth companies in a variety of industries, including Lockhead Martin, building the F-35 Lightning II locally.
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