Unnati} on a mission to turn farmers into agricultural entrepreneurs

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This Nabart Venture capital-sponsored AgTech initiative will provide end-to-end support to farmers across the country.

India’s Agtek market, with more than 450 start-ups, is valued at $ 24.1 billion and has been growing rapidly since the outbreak. By 2020, ACTEC startups saw more than $ 300 million in investments, and the industry is projected to grow by 32% CAGR from FY20 to FY25.


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The industry is still lagging behind other industries such as finance and education.

Over the past few years, many agate beginners have emerged to advance the sector, including digitization and technology.

Expressing his commitment to creating a digital agro-ecosystem to improve the lives of farmers in India, Unati-led Finetech-led Agricultural Ecology, in collaboration with FPOs, is empowering farmers to develop their economically viable business solutions. Strengths and market linkages to improve their revenue.

The brand plans to support 3,000+ FPOs affecting 15,000 farmers and increase that number to 10,000+ FPOs, increasing the lives of 1 million farmers at FY24.

Tech Panda UNIT co-founder Amit Sinha talks about how to support Indian farmers with technology.

Amit Sinha

The Unnati Technology Knowledge and Business Intelligence Platform serves as a one-stop solution for retailers / small businesses, which facilitates business processes, provides better payment methods, and assists in resource chain management on demand.

“Agri input retailers / small businesses play a central role in the agricultural value chain by helping farmers to grow their crops and businesses, including seeds, pesticides, fertilizers, herbicides, nutrients, tools and technologies,” he said.

“The Unati Technology Knowledge and Business Intelligence Forum serves as a one-stop shop for retailers, which facilitates business processes, provides better payment methods, and informs the supply chain management of demand,” he added. .

What do they do

UNATI is digitalizing the agricultural sector, not only in terms of input and output linkages for farmers, but also in digitizing the agricultural sector by providing credit services and agricultural and crop knowledge assessment tools.

“Unati has developed the backbone of technology from end to end for all agricultural business stakeholders. It covers everything from pre-harvest guidance to post-harvest service in a joint forum for farmers’ loans, ”Sinha said.

Unnati has developed a ‘technology backbone’ from end to end for all agricultural business stakeholders

The beginner trading platform includes agri-input, agricultural production and credit line services. It is an AI platform that provides technology awareness on agronomy, but the knowledge platform works as a knowledge bank for crops and products.

Motivation and origin

Sinha and co-founder Ashok Pradas have seen first-hand the issues facing the rural community, the availability of high-quality products, insights into market standards and market linkages, non-participation in operational technologies and how even local business owners can attend. They had problems managing their work.

Sinha describes the informal and unorganized agricultural nature as a key issue. Challenges faced by farmers also include ‘input procurement (exact time, quantity and quality), access to credit, linkages and access to agricultural knowledge.’

Other problems include a lack of digitization as well as unforeseen climate change and a lack of information and forecasting to address these.

History of development

The Unity Forum is addressing the 360-degree challenges faced by farmers in terms of quality inputs, market access and overall revenue growth.

“We are digitalizing the entire ecosystem. We are providing high quality inputs, product linkages, financial services, credit line for farmers and partners, a common brand card for farmers and agro-consulting in one go,” Sinha said proudly.

It is in the process of transforming farmers into agricultural entrepreneurs and has launched initiatives such as a digital integrated card, a special partnership card with Paytm to improve farmers’ incomes.

We are digitalizing the entire ecosystem and providing high-quality inputs, product linkages, financial services, credit lines to farmers and partner organizations, and a common brand card and agro-consultant for farmers all in one platform.

In partnership with Satyukt, the brand aims to provide new farming solutions using satellite technology. Unnati also introduced options after paying farmers.

Startup has grown over 11,000 uStores to help farmers. UStore Network with over 11,000 digitally enabled retail points is one of the largest networks in India. More than 4 million farmers in the states of UP, Bihar, Punjab, Haryana, Rajasthan, MP and Maharashtra, such as sugarcane, maize, paddy, wheat, cotton, mustard, and grains.

Unnati has made great strides in reaching and influencing the lives of more than 300,000 farmers through the 20 k + uStore network. The company showed impressive 16x growth in September and September last year.

Future plans

Unnati plans to continue its geographical expansion by expanding to more districts in states such as UP, Bihar, Maharashtra, Andhra Pradesh, Telangana, Haryana and Punjab, increasing the existing 17,000 uStore network.


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“We plan to develop our platforms to solve and solve the problems faced by farmers, and we will try to provide farmers with useful information to facilitate their business and increase their profitability.



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