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Many travel brands are stepping up their efforts to find remote workers and digital nomads.
Many are trying their hand at developing new applications or features to build loyal communities, including ideas for digital spaces and physical spaces. Converting your customers to brand ambassadors is common. Marketing and customer acquisition costs will decrease, and recurring business will increase.
It is basically a democratically dangerous business that represents free will, but the travel industry cannot ignore the potential for greater profits.
Remote workers are poised to become one of the fastest growing markets; Just this week, the Dutch parliament passed a law establishing domestic work as a legal right, and many governments are issuing nomadic visas (including Indonesia’s five-year tax-free option).
Here are three ways in which travel companies respond.
1. Connecting single travelers
Travel companies seem to be interested in promoting themselves as social media and even as a solution to loneliness.
When borders were reopened earlier this year, online travel agency Hostelworld was quick to launch a network platform for both the app and the website The Solo System. Before the outbreak, 60 percent of their guests were single travelers. A platform is now being built to help guests work together and organize events.
Celina updated the app with a new “guest contact” feature last month. Once a reservation has been confirmed, guests will be able to opt-in to find out who else will be on Celina’s property during the trip. Participants can see the guests’ first names, photos and nationalities before they arrive, making it an important ice breaker, he said.
Our platform is designed to inspire meaningful relationships, and we are creating opportunities for our guests to connect with each other and build relationships that will lead to their stay, enabling them to have a more impactful life-long experience. Friendship, ”said Elad Neir, International Marketing Officer.
The company recently published a research project on social media and remote work.
2. Entry point
Another thing that travel brands are taking for granted. Distance Year (Celine) This week launched its business model at RY Nation Hub, a platform that focuses on a new Facebook-like community:
The new entry level “Community Membership” is designed for those looking for resources, events and community connections for the first time in a long time, the company said.
“We’ve put together a variety of platforms and technologies to support this center,” said Shaun Prime, chief executive of Distance Year.
3. A way to build a business
Perhaps the strongest idea is holding a wandering entrepreneur. Startup Draper House offers a market especially for developers, and may have a very accurate digital idea – but it is not marketing.
The start-up of the accommodation encourages viewing of the hostel infrastructure to help entrepreneurs connect with investors and participate in workshops. But its founder said he was amazed at how active the Slack team was.
Vikram Barati: “I always thought, is it possible to create a physical society in parallel with the digital community? “It’s hard to do. What do you have to do with that digital community? ”
His Slack team already has thousands of members. “People come into space for a reason, and business is a long journey of life,” he said. “Because we have the ecosystem, people want to participate with us.”
Compared to other travel brands, it is a step-by-step approach, but it seems to be expanding with the franchising model and may work to its advantage.
Warning word
International travel companies may be adopting new online models, but they must be careful not to recreate the wheel. They are not the only ones who can successfully integrate offline.
Other players include the Wi-Fi tribe, which charges an annual membership fee of $ 500. Chapter events cost from $ 1,200 to $ 2,800 depending on destination, season and quality of hospitality.
Nomadbase offers a monthly membership fee of $ 30 per month. As expected, the online community provides skills directory, Nomadbase Academy content and international community chat with business, travel and local channels.
Regarding the new year-long venture, a source familiar with the company’s business model said it was nothing new.
“Digital nomads don’t work that way, they are more independent,” he said, choosing to deny the name. “It is true that there are some communities, but they often use it to tell people where to go next, not as much as the whole community feels.”
He added that the WiFi tribe, for example, had a community membership fee for three years. “I am not surprised that the distant year does this, it makes sense for them as a business decision. This is nothing new for the digital nomadic community in general and the world at large.
He added that another membership forum, Nomadlist, has been in operation for many years. The list of nomads works like Open Startup, which means it is completely transparent and shares metrics such as revenue and traffic.
A quick look at the income chart (below) shows a rapidly expanding market. In this way, it is not surprising that travel brands want to gain market share.
Side notes
Enterprise Travel Description Re-launched, see an agency bid for the title of “Chief Travel Officer”.
According to a future job counselor, the term “meeting” itself must be reinterpreted. “What is a meeting? What is the purpose of each moment in this complex future design process?” She asked Darcy Marie Boles, a cultural architect and distance design designer.
“We need to change our mindset to save our workplace, because our workplace is collapsing,” he added.
Boles was speaking as part of a former Erbinb Expert Forum forum.
She argues that many companies are in transition and need to invest in “redesigning” how people connect, as they adapt to new long-distance or hybrid workflows. She thinks that the same amount of investment in the “customer journey” when buying the company’s products should be invested in the “employee trip” during the Great Depression.
With so many people around the world drowning and discovering new things in new places, she asks companies to see how people feel at each touch point when they meet their colleagues in the same or real time.
10-Second Corporate Travel Package-App
Skift covered last week who and what covered Air France, Akasa Air, Bizabo, Wikipedia, Hong Kong, Marriott, SAP Concur, SAS, SITA, Spirit Airlines, Star Alliance.
in short
Corporate Travel Administration opens office in Japan
Of Australia Corporate Travel Management CTM Japan has launched a new extension of the Asian fingerprint for the global travel management company. He joins offices in Hong Kong, Singapore, China and Taiwan. The new Tokyo location “will increase customer demand for domestic and international travel in the region,” the company said. Cart Asia CEO Larry Loe said local customers want to provide ground services from Japanese businesses and international customers operating in the region. The expansion follows the acquisition of Singapore’s Safe2Travel in April 2022.
Beginner Travel Forum buys TripStax TapTrip.
TripStaxPurchased an online booking device from the travel agency ATPI. TapTrip – Another platform that ATPI has previously invested in. TapTrip will be an additional module in the TripStax offering, which already includes travel management applications such as analytics, approval, content, profile management and monitoring. Two of TapTrip’s co-founders, Tom Young and Jack Timblin, are joining TripStax in senior management and development roles. Neil Ruth left the business before buying it.
Sixt adds a taxi platform Gern to the Ride-Healing app
The beginning of the movement stage Jerny Collaborated with six To provide more pre-booking, rental, taxi and driver options for car rental customers. The Sixt app already offers on-demand riding, but Gerney’s increase gives Sixx customers access to taxis in major cities in the UK. Over the past two years, beginner Gerney has been building relationships with established taxi companies, and recently partnered with Advantage Travel Partnership to launch Advantage Corporate Travel Agents to launch taxis on a one-stop-shop.
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