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When the plague hits the world in 2020, fashion designer Ruchi Verma He worked full-time at a fashion house in Delhi.
Unlike other companies that allow remote work, Ruchi was under constant pressure to enter a permanent office. Managing work and housing has become increasingly difficult and the fear of contracting the virus has intensified, especially in India.
From the Aruvi Ruchi Verma region
“I always wanted to start on my own and this was the right time for me. I quit my job and started researching online and gathering insights into market trends based on brand popularity, customer reviews, etc.,” says Ruchi. History.
Born and raised. Darbanga, BiharFor her love of the arts and some courtesy, took her encouraging father, Ruchin, to the Mumbai National Fashion Technology Institute (NIFT).
There she learned about Indian designs and focused her dissertation on women, girls and children’s clothing.
She joined as soon as she finished school. Shirt company Designing dresses for Barbie dolls in Navi Mumbai. Two years later she joined WestSide, which made her head of the boys’ wardrobe, although she was interested in designing clothes for little girls.
“They were very happy with my design for the little girls, but the place was for men’s clothing. For two years I have been working on research and development for this department, traveling to Dubai and exploring trends and enjoying my work, ”said Ruchi.
However, because her husband had moved, she had to quit her job to move to Delhi. She joined Spencer and then the plague hit in 2020.
“After working for three years in a company, I realized that it was difficult for me to work as a woman. It was difficult for me to continue. ” That’s when she decided to start her own online fashion brand. Aruvi Ruchi Verma, From home, with minimal investment and zero staff.
Comfortable and comfortable
During her first survey, Ruchi noticed that most women complained that the market for maternity clothing was uncomfortable, that the prints were unattractive, and that designer dresses such as zippers appeared. Ruchi has worked on these aspects and has made sure that her line is comfortable, beautiful and comfortable.
“I have invested 2.5 thousand birr, and using a network of local suppliers, I have developed my first set of maternity clothes and tunics. I listed them on Amazon and Flipkart and started seeing sales and good reviews. I wanted to invest more and expand, raise money, open offices, hire staff, etc., but the plague and locks forced me to think differently, ”says Ruchi.
She decided to leave the traditional way and focus on her core competence and produce a strong product.
“What if I didn’t succeed? There were a lot of” yes “, but I decided to give it a try and decided to focus 100% on releasing my clients’ favorite styles. I soon began to expand from 10 styles to 50 styles. She says.
More markets, including, began working with Rochi Ajio, Mintra, First Cree and Nika Fashion. The price range is 1,500 Rebels.
“I continue to focus on developing new designs every month and collaborating with other companies on everything – manufacturing, sales, marketing, logistics, photography, GST management, etc. I find it difficult to make a profitable business, but it already exists. Companies that are willing to do and grow are big ecosystems and that makes it possible, ”she added.
Last month, Rochi launched her own website and collected her first casual outfit. She plans to expand her existing one. 50 SKUs They wear maternity clothes as well as skirts, tunics and shirts.
The response is “amazing with 4 or higher levels in most markets,” she said.
“My clothes are sent to the user as a personalized card with ‘good motherhood’ and other emotional messages. I think this has touched her emotions,” she said.
As the only person running the business, does she feel overwhelmed?
“Absolutely not,” she adds, “I work from home and rarely visit my vendors. I even get to choose the fabric. I plan my day carefully and manage my time well. I also have a business plan developed three months ago. This has helped me to focus on business and family. ”
Aruvi Ruchi Verma is a boxing company with zero capital, zero employees and zero fixed cost investment so far.
“I have been able to cover my expansion by using the proceeds from sales and I continue to distribute new products every month. 5 million birr This fiscal, ”she shares.