How MNTGE is bringing authentic vintage fashion to the metaverse.

Vintage clothing and NFT Collectibles are very different, but both fuel secondary markets with value defined in part by provenance, rarity and unique characteristics. Those familiar things have spawned MNTGE (pronounced “Mintage”), a digital fashion startup that seeks to bridge the gap between vintage clothing and fashion. vice versa.

MNTGE was founded by Nick Adler – entrepreneur and Snoop Dogg brand manager – along with sneaker designer and streetwear store owner Sean Wotherspoon and former Adidas marketing manager Brennan Russo. Adler said. Decrypt He and Russo had the “aha moment” behind MNTGE when they visited a Wotherspoon store, round two.

“We started really geeking out over it,” Adler said of the parallels and potential improvements between NFTs and legacy apparel.

On Wednesday at one Ethereum Called NFT Pass Day One, MNTGE aims to bring physical vintage fashion into the NFT world as digital wearables that can be used in measurement platforms. But he also wants to build a community among fashion and streetwear lovers, prioritizing authentic vintage finds.

MNTGE’s plans after launching the Mint Pass are varied, but will begin with a digital fashion drop by Wotherspoon itself in Q1 2023. The drop shows the type of technology the startup is toying with in a high-end modeling system—the same one used to create digital doubles for movies—to perfectly recreate physical vintage costumes.

Adler showed off a video demo of the jacket above, which was stitched together with an image captured by the device and turned into a stitch-accurate digital wearable. It’s based on an actual 1960s denim jacket that Wotherspoon won at auction, and Adler said the co-founder wanted to be able to see the stitching on scanned digital entertainment.

said Wotherspoon, who collects rare vintage clothing and designs for brands such as Nike, Adidas and Porsche. Decrypt MNTGE plans. To bring “in A Web3 clothes before

While it is possible for MNTGE to easily scan existing vintage clothing and sell clothing as NFTs, there is an obvious legal hurdle to clear. Adler said the startup has obtained “extensive licenses” from as-yet-undisclosed brands to bring their existing fashions into the metaverse, but will first establish itself with non-licensed pieces.

Each 1,500-day mint pass sells for 0.5 ETH (about $640) and gives holders access to MNTGE’s token-gated Discord community, plus priority access to Wotherspoon drops and other designers. There will also be NFTs on the way for those in the air—bonus “Easter eggs,” Adler said.

Beyond digital drops, MNTGE is working on ways to give owners access to the vintage gems that Wotherspoon and its partners regularly produce. Pass holders can shop the future MNTGE Market online store to buy certified vintage clothing, which Adler said will be sold without the typically bulky signage seen at vintage stores.

MNTGE also aims to host future physical pop-up shops around art and fashion world events such as Art Basel or New York Fashion Week, offering additional benefits to tenants. The company is working with the popular NFT. Profile Picture (PFP) Adler said the projects will develop future collaborations around digital apparel.

Along with helping Snoop in it Many NFT effortsAdler has served as a consultant on projects including Web3. Boring Monkey Boat Club And The sandbox. NFT is creating for the metaverse when land titles and avatars no longer command huge sums and high demand. It was seen this time last year.

“There are no words – the land grab is over,” Adler said.

Instead, at MNTGE, he says he wants to build something original from scratch that he believes will endure a bear market. As hardware VR headsets and AR glasses As the future becomes more accessible and accessible, Adler believes digital apparel will be ready to wear as the NFT-powered Web3 metaverse expands.

“Some of the hype is dead, and you’re going to see a lot of losers from the metaverse madness,” he said. But there will be a few that sustain and emerge as big winners. We go to the future where this metaverse is.