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A company wants to target the worst aspect of fast fashion and find a profitable and economically viable circular economy in that most casual of clothes – the t-shirt.
Using the second largest source of cotton on earth, Tamil’s business model is making mass-produced t-shirts from mass-produced t-shirts.
These days, if you’re having a corporate event, a good idea is to print 100 cotton t-shirts to commemorate it. Are you going on tour and looking for some drum kit for your band? Print 500 cotton t-shirts to sell in merchandise.
Trying to keep the World Wildlife Fund profitable? Print 10,000 cotton t-shirts to send to donors.
In the world of fast fashion, the ubiquity of something printed on a casual t-shirt seems immeasurable.
That’s where Tamil comes in. Claiming a trucker’s clothing is thrown in the trash or burned every second the world, you’re trying to control this waste stream by cutting off the t-shirt.
Every t-shirt purchased from Temil can be sent back, milled with cotton fibers, sterilized and sent as a new t-shirt in new carbon-neutral factories powered by renewable energy.
the same A fashion designer makes shoes that grow into apple trees instead of growing containers
“As consumers, we’re constantly being told, ‘Change what you buy, make better choices, educate yourself, do your own thing,'” said Mart Drake-Knitt, co-founder of Temil, at TEDX, describing his experience in sustainable fashion.
“So when we try to do our little bit and try to make sure that organic materials… or pre-made products don’t end up in landfills, it’s like they don’t exist. The more we looked, the more we learned that almost everything in the world seemed to be made the same way.
The torso tag on each shirt comes with a QR code that is scanned when sent back to Teemill and is worth a small discount. In this way, the consumer also becomes the supplier, and where the Tamil has to buy new cotton, instead of spending that money on shipping, there is little incentive to bring back old or unwanted Tamil tees from previous buyers and do so.
Disassociating sustainable fashion with its wasteful industrial cousins and selling sustainably produced cotton or t-shirts made from recycled water bottles, when the price point is over $25 a shirt, doesn’t hold.
Tamil to open a factory in India by selling wholesale and cutting costs, adapting the aspects that made fast fashion wasteful and using economies of scale to their advantage.
Related: Mountains of garbage in Russia are turning into fashion accessories.
For these, they combine smart technological innovations, such as machines that instantly print T-shirts with custom designs and orders to reduce the amount of necessary warehouse inventory, and cloud platforms that allow small designers to start their own fashion brands connected to the circular model.
Check out the startup to complete the T-milling process…
Get this news out on social media and “do your thing”…
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