The most read startup stories on SmartCompany in 2021


The beginning of the founders of Canva

Canva co-founders Cameron Adams, Cliff Obrecht and Melanie Perkins. Source: Submitted.

It’s been a year of big news and big numbers in the Aussie startup space, and our most read startup stories of 2021 certainly reflect that.

The top startup story was a piece from Adam Schwab, breaking down why Canva has value — and why that value is only going to go up.

As it turns out, he was on the money, so to speak. Since we published this article in April, Canva’s valuation has actually grown from $19 billion to $55 billion.

It’s been another big year for crypto news, so a piece on why Bitcoin is so valuable was also a hit with our readers.

Alas, we also got attention through a story about a menstrual product created and sponsored by men to solve a problem no woman wanted solved. They sighed.

As always, our readers want to read about the successes of local startups and tech companies.

Among our top 10 most read articles of the year were an interview with Zipp’s Larry Diamond, an article on Who Pays for Impact Investing and one on Octopus Deploy’s mammoth $223 million cash injection.

At the end of the year, we think all these stories are worth revisiting. After all, you have a lot of good taste.

You can also find the most read stories in total. SmartCompany Here, and the most read SmartCompany Plus Here are the pieces.

On the 10 most read startup stories SmartCompany In 2021

  1. Canva will soon be worth more than Atlassian and Postpaid. This is the reason.
  2. Arguably, Bitcoin serves none of the functions that ‘money’ does, so why is it so useful?
  3. Pinky Glove: The Tampon Removal Glove, invented – and invested in – by men “trying to solve a problem that doesn’t exist”.
  4. After zip and pay, going public was about ensuring survival. What has changed for startup founders today?
  5. Bendigo and Adelaide Bank to buy Digital Bank for $116 million
  6. Next-gen e-commerce startup Cardbags has raised $13 million in seed funding, as co-founder Holly Cardew predicts the future of retail.
  7. Brisbane startup Octopus Deeply has raised $223 million after a decade of explosive and profitable growth.
  8. Who Gives Crap has raised $41.5 million in one season for impact investing
  9. In the face of competition from Neobank, Judo Bank revealed the supporters behind the 284 million dollar financing
  10. From living room floor to $227 million listing: How Airtasker got to where it is today

Five stories from the record that continue to resonate with readers

  1. Four ways to identify additional business opportunities
  2. Top five government grants for startups
  3. A year later: Sports boss Gary Elphick upset about the real reason he went on Shark Tank
  4. Five tips for dealing with impossible tight deadlines
  5. From raising $550,000 to appearing on Shark Tank: Recruiting startup iRecruit goes into liquidation as founders focus on new ventures.


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