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Landing on Susan Alexandra’s Instagram page is like stepping into a parallel universe. On earrings hanging from green and yellow corn a Literally Crafted from fruit-shaped coasters to a makeshift nipple, the brand’s cuisine is a vibrant kaleidoscope of ingredients you’ll want to miss.
Such is the world of the beloved Suzanne Alexandra, who manages to accomplish one of the most difficult tasks in fashion: having an undeniably different attitude. Working with intricate, over-the-top embellishments, Susan Alexandra has become a favorite among the celebrity crowd, developing a following that includes the likes of Emily Ratajkowski, Gigi Hadid and Emma Chamberlain.
And now, the brand is moving into the bridal space with a collection of bejeweled accessories, from crowns to chaplets to champagne bags.
We used to get questions. [bridal] For a long time,” the brand’s founder and creative director Susan Korn told POPSUGAR. “And finally, we were like, ‘Okay, let’s actually do something about it.’
It only made sense to branch out and have those offerings in place for brides who want that bold, daring, signature Suzanne Alexandra touch for their big day. The brand was already producing one-off bridal items, Korn revealed before the announcement. The custom requests were mainly mail bags for brides to wear on their wedding day. Another popular specialty item? Brides are looking for funky and unusual ring boxes.
“We did a lot of custom versions of those, like with different initials on them and different colors and designs,” Korn said. “It was really cool.” We were doing a lot of them, which I like, ‘Let’s keep them as a permanent thing in the collection.'”
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