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Yin Wu started competing with Map-like when she started Pulley in the 2019 CAP table and the administration of justice. My co-worker Connie Loisz He contacted Wu when the company raised $ 10 million in 2020.
The company provides tools and insights to founders and employees who want to make more informed decisions about fair ownership in relation to employment and fundraising, and respects aspects such as taxation and accounting.
Wu TechCrunch says, “We are increasing our commitment to fairness. “For us, it is not the way we take market share from partners, it is the way we think this market is growing, and how can we be a big part of that? We are building so much understanding of justice. How can you help someone make a decision in this regard? ”
Fast forward 2 years and Pulley, also co-founded by Mark Erdmann, continued to hold their own. The company now works with more than 1,700 companies, and its revenue has tripled last year.
Eli also announced today that he has earned another $ 40 million in Serie B earlier this year. The round was led by Keith Rabois of the Founders Fund and included existing investors such as Strip and Elad Gill.
He also unveiled the free seed Eli Eli seed for new customers with at least 25 stakeholders. You can model and compare different financial support situations, raise capital and prepare equity subsidies for employees, all at no cost.
Pulley is also helping companies cope with this economic downturn, and although most of Eli’s co-workers are not seeing the kind of discounts that are taking place in the early stages, I asked Wu what questions Eli was getting from customers. .
“Companies often ask what happens when people have to go low, or when people go,” she said. “This is a question for lawyers and accountants. However, we find questions about the special conditions around fairness, including when you leave a company. Remember that you have time to go and practice options, so make sure you have capital if you want to use options.
The new investment will provide $ 50 million in total funding to Eli so far. Although Wu did not specify an estimate, she said it was a “significant increase” in the final round of the company’s review.
Wu added that the company’s plans to increase the new funding to Pool 40 and expand on product engineering and marketing are a new focus for the company.
The company also now has a board of directors, and as part of the investment, Rabboys joins the board. Wu explained that Eli was in the core of helping founders of the Founders Fund, and that she and Erdman Rabboys liked the kind of work experience that enabled him to work with companies at all levels.
“Companies are in a difficult position,” Robis said in a written statement. “Justice decisions are more difficult than ever, but the tools to manage them have not kept pace. Eli helps users understand and get the most out of their owners. There has never been a more urgent time to control your justice.
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