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“Data” became a household word in the context of the pandemic as many businesses turned to data insights to help them navigate the crisis. The travel and hospitality scene was no different. But the value of data has long been known to businesses – good insights, often powered by artificial intelligence, help companies anticipate changes in consumer behavior, prepare for peak periods and even choose new areas for expansion.
As such, SpotQuest has launched a new location information platform for hotels and restaurants. According to the company’s official statement, the new tool will provide detailed and actionable insights in the time it currently takes travel professionals to collect the data.
SpotQuest, a Singapore-based technology company, is addressing a few industry pain points, specifically the way location data is used in travel and hospitality. The company collects and categorizes relevant location data points to provide actionable insights to hotels, restaurants and travel agents in their efforts to make confident and informed business decisions.
According to founders Hans Bose, a seasoned player in the hospitality scene, and tech innovator Sachin Chauhan, the new platform will automate local reviews by providing hotel chains and restaurateurs with detailed information.
“Having worked in the industry for 20+ years with leading hotel brands and travel industry technology giants, I couldn’t find a single source that combined all the data, analytics and insights needed to make informed decisions. So, I decided to create one: an automated solution that provides market intelligence and another source combining the impossible detailed competitive aspect,” says Hans.
“SpotQuest is the most advanced platform that combines automation and speed with deep insights. It’s the only tool that helps measure the quality of a spot,” says Sachin.
Another key component of SpotQuest’s new tool is its accessibility, which he says is intuitive and accessible to all professionals. Using unique data points at micro-neighborhood levels, SpotQuest provides insights in a simple format, including visualizations with customized maps and tables. The company also emphasizes that the device reduces manual labor and room for error.
The platform bridges the gap of other tools by providing business-relevant data with actionable insights. This global visualization tool allows comparison across brands and provides real-time 360° location information. Users can customize filters and points of interest based on local interest drivers such as local landmarks, offices, restaurants, nightlife, etc. to stay ahead of the competition.
Regarding target markets, SpotQuest is aimed at business groups, hotel chains and consulting firms, supporting business performance reviews and (re)positioning initiatives, benchmarking, annual budgeting and business planning. For development teams, SpotQuest provides feasibility studies for existing or new locations and a recommended micro-location list by value opportunity.
SpotQuest also offers restaurants and food and beverage experts Review of millions of data points for restaurant locations and menus, from all over the world.
The company’s official statement also gives us a hint on what’s coming soon.
SpotQuest’s B2B innovation will continue later this year with a travel map that uses the same location intelligence technology, meaning this “AI powered Travel Concierge” will answer all travel questions, combining a search engine, location map and travel advice sites – all in one place.
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