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With the lifting of travel restrictions related to Covid-19, Asian countries have been struggling to recover their travel and tourism industries, particularly from Chinese visitors.
China finally ended its famous zero-covid policy on January 8, and neighboring countries immediately saw a return in demand amid the Lunar New Year holidays. The region’s recovery is not expected to take long, according to a recent FocusWrite report. The analysis looked at regional travel markets to Northeast Asia, particularly South Korea, Hong Kong, Taiwan and Macau, and South Korea came out on top among the four, partly due to its high use of online services.
In the year With 53 percent of all bookings by 2021, South Korea clearly leads as the region’s tourism destination. The difference becomes even more stark when considering that the country accounted for 61 percent of all online bookings in Northeast Asia by 2021.
“While severe travel restrictions and a lack of Chinese visitors remain a challenge for the region, the decline is not expected to be permanent. Looking forward, there is optimism about the return of Chinese visitors, and renewed air connectivity across Asia Pacific markets will help ease traffic from other markets,” FocusRight said, adding that tourism revenues in Northeast Asia are already above pandemic levels. 2023.
The analysis also shows that smartphones are being used for research and booking holidays during the outbreak. Although the mobile share of online bookings will be high in 2021, the report predicts that the number of reservations made through smartphones will continue to increase, this year will “comfortably” exceed 2019 levels and double the 2019 record by 2025, with $11.2 billion in bookings.
“The mobile travel segment is particularly competitive in South Korea. Homegrown online travel brands such as Good Choice, Yanolja, MyRealTrip and Tidesquare have invested in technology during the pandemic to capture domestic bookings and prepare to heat up international travel from 2021, according to FocusRight.
Betting on digital platforms is part of South Korea’s plan to attract 30 million foreign tourists by 2027. After reopening to international travel on April 1, 2022, the Korea Tourism Organization (KTO) announced measures in December, including the easing of travel restrictions. To attract 30 million tourists by 2027, borders around the world are being eased and reopened due to Covid-19 policies. The tourism organization intends to acquire the number through digital tourism platform services and Korean content storytelling tourism programs.
KTO also announced plans to team up with Metaverse platform Zepetto to design a “Korean Travel Village World” based on eight different travel themes. KTO hopes that the Metaverse space will encourage young people to take a plane and travel to Korea.
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