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Each month, we profile Connecticut’s small business, showcasing the ingenuity and innovation that drives the state’s economy. For August, we spoke with Hartford-based InsureGood.
When was your company founded?
2020
How many employees work for your company?
4
Who are your customers?
Professional service companies with 10 to 150 employees.
We have strong expertise and experience working specifically with financial services and data and analytics firms (such as CPAs, wealth managers and actuaries), marketing firms and technology companies.
What makes your company unique?
We combine strong operational expertise with risk management and insurance services to provide our clients with comprehensive programs that both protect and grow their profits.
Our proprietary Business 360 process uses a variety of techniques to identify, measure, and mitigate risk while increasing organizational performance with non-insurance solutions.
In our approach, every decision on how to manage risk is designed to improve our clients’ bottom line.
In our approach, every decision on how to manage risk is designed to improve our clients’ bottom line.
Customers who participate in our Business360 process realize an average of 17% first-year cost reductions and improvements in their operational efficiency and risk profile.
After all, our company is about more than making a profit.
As a social enterprise, our business is built around our mission to help underrepresented people enter the insurance industry as leaders and owners to begin addressing the wealth gap in our communities.
We do this by providing training, opportunities and capital to those who want to work as operations and risk management consultants.
What is an interesting fact about your business or its history?
Our founder, Meredith Messenger, grew up with two parents who worked in the insurance industry and swore she would never work in the industry as a teenager.
Fast forward 30 years and she’s been in the space for over 17 years, and now owns her own company! Her parents constantly remind her of those early conversations and how “right” they were about the industry!
Why did you choose Connecticut?
The state is incredibly diverse in both population and culture.
It offers an excellent quality of life, and is well located and very attractive to major markets like New York and Boston.
What are the biggest benefits of working in Connecticut?
We believe our most valuable asset is our people, and the state of Connecticut can provide us with some of the best insurance and technology talent in the country.
How do you try to give back to your community?
As a social enterprise, we do everything we can to support our mission to enable business ownership and leadership opportunities for underrepresented populations so that we can positively impact the wealth and opportunity gaps in our communities.
In addition to our own business model discussed above, we host educational and networking events intentionally designed to facilitate connections and experiences for business owners and aspiring business owners as they navigate the challenges of business ownership and growth.
We also support and donate to local nonprofits and organizations that align with our mission and values so they can continue to make meaningful contributions to our community.
Where do you see your company in five years? Ten years?
Our goal is to bring at least 25 individuals into the agency by 2030 to successfully facilitate the leadership and ownership roles we are part of, facilitating the communities and securing the success of the businesses we serve.
We have a long-term vision to build a national, boutique-style operations and risk management firm with a continued focus on professional services and specialized professional liability expertise.
A team of 50+ Associate Agents from diverse backgrounds hope to create leadership and ownership opportunities.
If we can achieve this, we are enabling economic and social growth that goes beyond the success of our own businesses and impacts our communities at large, enabling what we call a “ripple effect”.
What is the main thing that policy makers can implement to make your company more competitive?
One of the biggest challenges is the availability of capital for companies that are growing and have great potential to contribute to the state’s economy.
We think that increased focus and broad, accessible financial support for minority-owned businesses through programs like Connecticut Innovation can make a big difference.
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