Slow fashion in fast time | Action

The wonderful thing about living in the golden age of doom scrolling is that when you download Doom Scrolls, you can add to cart and buy your mood. We child. Get treatment. Speak up
For a friend. Spay a dog or squash a cat, or plant a pet-proof garden to keep your neighborhood animals and their many offspring. We are all living an Orwellian nightmare together and need any help we can get.

Speaking of waste: sustainable fashion!

One of the trends we are living with is the opportunity to buy local. To be quite honest, we would buy it if it was local, ethical, but not completely recyclable. Wouldn’t it be better to give your money to local small businesses than a big fast fashion chain that buys, produces and sells back to you in your country/region? Don’t you love it when the guest in the paper preaches with you on Sunday morning?

One of the two local brands we are most excited about is Sifur in Sanya. Their beautiful chaand taara Printing on white drew our attention to area 14^Th August, and we had to find out more. From the small, timeless, organic aesthetic Sifur seems to be shooting for, we loved how the pieces we looked at had a story to them.

See Sifur by Sanya on pages 32 and 35.

Sania Asad, the force behind this brand, who came up with Sifur, confesses her own love for vintage clothing.

“I turned my old clothes into new savings,” she said. Sania’s personal charm is very evident in her designs, and her choices are also reflected in it.

“For Sifur, I usually look for natural fabrics like cotton, natural silk, or recycled fabric. I myself don’t like to wear a lot of synthetic fabrics, so I try to make things and wear them myself,” she says.

Sifur by Sania offers both beautiful sarees and accessories, as well as tops and interesting dresses. Styles, embellishments and cuts are minimal to zero, and the fabric and cut speaks for itself.

“For techniques, I’m very drawn to dip dyes, prints and minimal embroidery details,” says Sania. “I also like to use a lot of buttons. I just use local Pakistani craftsmanship as much as possible.”

Ultimately, she wants to be ethical and inclusive in the designs she creates and the way they are sold.

Says Sania: “My business goal is to create pieces that people find the best in and truly embody.

It’s important to me as a designer to really experience the custom sizes we offer.