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After a divorce, 49-year-old avid traveler Dawn Peek Benson found herself longing for adventure and the open road – so she packed up and headed to Europe. Along the way, Benson realized she was learning valuable travel skills that others going through similar life transitions. The Grand Rapids, Michigan native started her own travel coaching business helping other women pursue their travel dreams as a profitable side hustle.
The origins of dawn business
“Travel has always been a way for me to take a step back from my everyday life and breathe,” says Benson. Women’s world. “As a writer and marketing expert, I have the flexibility to travel and still work at the same time. So, three months after my divorce, I decided to pack up and move to Europe – a trip of deep emotional and spiritual healing that I desperately needed.
“Other women in similar transitions heard about what I had done and started asking me for guidance. I did some research and learned that travel coaching, helping people think and plan a solo trip with the change they want in mind, is really one thing. It seemed like a great fit, and I realized that I could offer life experiences that other, younger travel coaches couldn’t. So I started my own travel coaching business.
“I offer a small group training program called ‘Brave Journey’ through Agula. I don’t have more than five to six in each group to make sure it’s small enough for the girls to get to know each other and get to know each other as well as have a lot of one-on-one training with me. I help them explore who they are, think about what their lives will look like next, and if travel is in store, how to make travel happen. I also provide support while traveling and returning, and provide travel resources and equipment. As a result of the coaching, the women feel empowered and have a better time on their journey.
“I love seeing their transformation, and their feedback has been amazing. I make up to $5,000 a month – money that pays the bills, goes back into business, and allows me to travel!”
This article originally appeared in our print magazine, Women’s World.
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