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As the UK department-store chain looks for ways to reduce the fashion industry’s heavy environmental impact, Selfridges & Co is pushing further into selling pre-owned clothes, offering rental services and repairing used items.
From 2020, Selfridges set new targets to increase sales of pre-owned items by 240%, according to a report on Friday (2 September).
Read more: In Malaysia, early popular fashion is gradually becoming popular fashion
Since last year, the retailer has done over 28,000 repairs, rented out over 2,000 items and sold over Rs 8,000 worth of beauty products and other items.
As the initiative is known, Reselfridges accounts for less than 1% of transactions. In the year Selfridges plans to increase this to 45% by 2030.
The push comes at a time of increased focus on sustainability in the clothing industry, whose growth has been fueled by the hype of “fast fashion”.
Selfridges is best known for its huge shopping emporium on London’s Oxford Street, but also has stores in Birmingham and Manchester and an online section. The company is opening sneaker repair workshops in Birmingham and Manchester following the success of the London version.
Later this year, the Oxford Street store will begin repairing denim.
Read more: Fast fashion is harmful to the environment but also beautifies the youth
“What we really need is radical change, which means looking at the platform really well and how we can use the platform to transform meaning,” said Selfridges managing director Andrew Keith.
The Thai-Austrian joint venture last month completed a £4bil (RM20.6bil) takeover of Selfridges from the billionaire Weston family. – Bloomberg
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