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Lake Placid, New York – The sustainable tourism office of the region has announced Results His 2021 hobby road trip ResearchAnalyze non-commercial road trip to Lake Placid, Essex and Hamilton counties, along with the neighboring communities of Tupper Lake and Saranac Lake.
of hobby road trip Research It is held annually to identify road trip trends, measure the impact of marketing initiatives and implement data-driven decisions.
“We base our marketing decisions on available data, insights and trends Results” said James McKenna, CEO of the Regional Office of Sustainable Tourism. “This research continues to provide us with information that helps us better understand it. hobby travelers in our region”.
Three key findings include: For the first time, the percentage of travelers visiting the area during the fall months (30%) exceeded the percentage of summer visitors (26%). 75% of visitors to the region traveled from New York State. And a record 211,930 travelers contacted the regional Office of Sustainable Tourism. road tripIn addition to people simply visiting the organization’s websites, printed materials and social channels, relevant information prior to their journey.
Results of the 2021 Research They were more closely related. Results Before the impact of Covid-19 road trip In the year in 2020. That was a year of unprecedented visitation trends, including more travelers from New York State and out-of-state visitation (5%). road trip Limitations. In the year 2020 also saw longer durations and larger party sizes, both of which suggest that more people are looking to leave the relative solitude of the Adirondacks.
Inlet Village in Hamilton County welcomes visitors in all seasons. Photo courtesy of Jane Hooper, Regional Office of Sustainable Tourism.
survey Results Overall compared to the previous year with the 5-year average, but this year, 2021 Results They are comparing to 2019.
“We have to look at 2020 a little differently as there was a significant increase in party size and length of stay, both of which directly contributed to higher spending,” said Jane Hooper, communications manager for the regional Office of Sustainable Tourism. While we look at the 2020 survey as a reference point, we shouldn’t make direct comparisons. Results of the 2021 A survey conducted with the 2020 survey, due to the unusual circumstances of the epidemic.
Other significant findings are that the average stay in the region is approximately 3.4 days, and most people choose to stay in a hotel or other rental accommodation. Most people visit from July to October, and outdoor activities are significant reasons for visiting. 79% of those who visited indicated that walking is an activity of interest; 69% of them were interested in day walks, 33% were interested hobby or rugged terrain hiking, with 28% interested in family hiking and 12% interested in hiking high altitudes. Paddling was another important activity for about 34% of passengers. Total cost in one trip 2021 It was roughly $1,390 with lodging, meals, and shopping, which pretty much sums it up. In 2019, it showed an increase of 17 percent.
of Research It revealed some slight differences in visitor behavior between those who visited Essex County and those who visited Hamilton County. The majority of Essex County visitors (43%) stay at a hotel/motel/resort as opposed to camping (11%), long-term rentals (16%) or staying with friends (15%). Those who traveled to Hamilton County stayed at campsites (26%), hotel/motel (23%) or second homes (18%).
“Outdoor recreation continues to be popular in the Adirondacks,” commented Hooper. “Survey Results Keep supporting that. This suggests that our marketing efforts should continue to focus on outdoor recreation and manage the impact of recreation on responsible recreation. Love your ADK campaign”
The Regional Office of Sustainable Tourism has contracted with an independent third party research firm called Plasmaking. Research. of Results Include regional return on investment analysis and commuter data for both Essex and Hamilton counties.
The survey did not represent travelers to the region who visited the region’s Sustainable Tourism Marketing Office, followed the organization’s Facebook pages or subscribed to the weekly email. The full report, which includes day trippers, short-term rentals and more, is available for download at RoostADK.com.
About the regional office of sustainable tourism
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Essex and Hamilton counties, including the Lake Placid region, along with the communities of Tupper Lake and Saranac Lake, all located in the Adirondacks of New York State. The organization is a member of the community that says, “Let go of foreign ethics.”
Photo above: Ampersand Mountain, a popular hike in the Saranac Lake area, offers beautiful views of the region. Photo courtesy of Jane Hooper, Regional Office of Sustainable Tourism.
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