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The company’s boogie platform Launched in 2019. Currently, RE / MAX offers similar devices through kvCORE, a technology company Inside Real Estate.
Real Estate Franchisor RE / MAX announced on Thursday that it plans to shut down the once-hot in-house technology platform and reduce its workforce by 17 percent by the end of the year.
The end of the buju is due to RE / MAX’s “enterprise-wide relationship with KvCORE developers with internal real estate”, the statement said.
Description kvCORE as “A state-of-the-art technology platform will be available to everyoneCompany-owned RE / MAX affiliates throughout the US and Canada. Company affiliates receive kvCORE at no additional cost. The release is expected to take place this year and continue until 2023.
However, because kvCORE includes a variety of tools, such as Artificial Intelligence, a Customer Relationship Manager and customizable websites, RE / MAX will “sunset” Buj and its products by the middle of next year.
All of this means that RE / MAX will benefit from real estate in this case by partnering with a technology company that is committed to using home technology for everyone on a one-on-one platform.
The pillar also means redundancy, and the statement said RE / MAX “expects to reduce its workforce by approximately 17 percent by the end of the year, mainly in areas that have been affected by technology.”
The statement did not say whether the dismissal took place earlier on Thursday. Inman asked for more information and will update this story with any information he receives.
RE / MAX got its first buzz, followed by technology launch in 2018. About a year and a half later, RE / MAX launched a booze platform, which was designed to streamline the experience. Its agents. At the start of the project, the current CEO, Adam Conte, described it as “one of the most important events in the company’s long history.”
During the 2019 Revenue Summit, Conte said:
Bujder was part of a major trend as real estate companies competed to set up their own top-tier platforms. A.D. Back in 2020, Inman described this push as a kind of search for sacred wisdom.
The RE / MAX pillar, however, hints at how difficult such efforts are and how easy it is to collaborate with an outside supplier in an ever-expanding list of technology companies.
In addition to the end of Bojo and the dismissal, Kre / Max’s statement on Thursday indicates that the company has launched a pilot program to “attract and grow groups.” The program “Extended Education, Advanced Technology and Improved Economics” will further support the growth and profitability of teams and RE / MAX offices.
The company is launching a program to “convert interested brokers into RE / MAX networks or combine forces with existing RE / MAX franchises”.
Nick Bailey
In a statement issued on Thursday, Nick Bailey – President and CEO of RE / MAX LLC – expressed optimism that “technology will continue to be the basis for the same values.” He also described technology as “not a destination” but a “journey.”
Bailey went on to say, “In today’s highly competitive market, most of the agents face the technology – CRM, websites, etc. -You have become part of the table. “That’s why I’m so excited to know the next step in RE / MAX technology evolution. Collaborating with leading real estate software companies such as Inside Real Estate – to develop technology tools from a world-class agent of size, scale and knowledge – will give us much more power to deliver to our partners.
Email Jim Darimple II
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