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London – Prada topped the list index’s hottest brand list in the latest quarter, with sister brand Miu Miu coming in second place between January and March, the top brand since the list’s inception.
Searches for Prada rose 22 percent this quarter, with sunglasses the biggest category increase as searches jumped 56 percent in the quarter, according to data compiled by the London-based marketplace.
Backstage at Miu Miu RTW Fall 2023
Vanni Bassetti / WWD
The rise in popularity of Miu Miu is mainly due to the high demand for wallets, secondly in collaboration with New Balance and during the Paris Fashion Week Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain are showing trends on the catwalk. .
Versace saw the biggest jump in rankings this quarter, reaching eighth place. It was boosted by Oscars weekend at the Fall 2023 show in Los Angeles and subsequent red carpet appearances from the likes of Lady Gaga, Ariana Debose and Kerry Condon.
List Index’s Hottest Brands List Full Ranking.
Courtesy of the list
Meanwhile, with a change in creative director, Gucci’s ranking dropped to ninth place, its lowest in history. Balenciaga, which has still not recovered from last year’s many controversies, is ranked 18th.
Newcomers to the list include Skims and JW Anderson, who landed at No. 17 and No. 20, respectively. During that time, searches for Skims on the list increased 30 percent. Anderson became the third designer, after Virgil Abloh and Miuccia Prada. It had two brands in the rankings in the same quarter.
List of the most popular products in the first quarter of 2023 by the Lyst directory.
Courtesy of the list
In terms of the hottest products, Uniqlo’s shoulder bag for under $20 has grabbed the top spot. As the most expensive product to appear in the List Index, the strategy went viral on TikTok, generating more than 59 million views on the platform.
Rick Owens’ Christer sunglasses were the second most sought-after item of the quarter, as they were worn by the likes of Shannon and Shanade Clermont and Lotta Volkova, while the skim bodysuit was the third best product of the quarter.
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