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Pokemon and Balmain are collaborating to bring Near Field Communication (NFC) technology to the forefront of the fashion industry.
in In addition to Balmain’s recent unveiling of Pikachu-themed jackets and accessories from the collaboration, Pokémon fans can now collect one of the 15 Balmain x Pokémon limited edition NFC-enabled patches available for purchase at nine Balmain boutiques in the US, Europe and Asia. . For a lucky few around the world, the adventure will provide a superior user experience by tapping their patch in Pokemon UNITE, the company said in a release on Wednesday.
The brand partnership is the first to connect a physical touchpoint to digital rewards in the Pokemon UNITE universe. Once purchased, users can access the experience by tapping their smartphone on the patch, unlocking various digital content and rewards, including VIP tickets to the Balmain Festival in Paris or early access to the Balmain fashion collection in Pokémon UNITE. NFC patches are only available in person at Balmain stores.
Pokemon has been incredibly successful in driving users into physical, real-world environments with Pokemon GO, and this move seems to show a way to unlock some of that power.
Showcasing the collaboration are 20 limited edition Balmain x Pokémon luxury jackets. Each jacket features 15 patches with NFC tags, connecting the Balmain army directly to the Pokémon universe. There are ten secret jackets worldwide, and ten are given to celebrities around the world.
Led by Creative Director Olivier Rousteing, Balmain has adopted new NFC technology to connect their luxury products to their digital realm and provide an experience for Pokemon fans.
This is the first time that Balmain has explored NFC technology, and as a luxury brand, we are happy to continue to innovate by offering our customers an exciting and collectible experience, making our brand more accessible than ever before. Balmain creative director Olivier Rousteing said in a press release.
This digital and physical collaboration will allow fans to enjoy a highly personalized in-game Pokemon-themed experience, the company says.
The Balmain x Pokemon collaboration works on the following levels.
- Unlock the Badge: An NFC tag is located on the back of the Pokemon on each patch. Users tap ‘Unlock’ their phone to access the Balmain x Pokemon digital experience using iOS or Android.
- Confirmation: The digital experience has begun, and users can register and claim a Balmain x Pokémon badge and join the fun.
- Unlock the Legendary: Users can collect the four unique Pokemon Patches in their region and purchase the fifth Legendary Badge. Only 35 tiles are available in Asia, 25 in America, and 15 in Europe.
- Earn Rewards: Once users log into the experience, there is an opportunity to unlock exclusive rewards and rewards. Prizes range from the Balmain Fashion Collection at Pokemon UNITE to VIP tickets to the third edition of the Balmain Paris Festival.
Cameron Worth, CEO and Founder of Internet of Things (IoT) solutions provider SharpEnd, which is involved in the partnership, said: “We are using NFC to create unique opportunities for fans to enjoy the game experience – enabling Balmain to continue to push boundaries and unlock new ways to reward customers.
“The experience is designed around pre- and post-purchase, so store fans can come in and enjoy a pre-purchase/pre-claim experience and get some digital content. Once you’ve checked in and asked if you’ve purchased an NFC patch or a Balmain jacket, you can check out using your smartphone,” Worth told Benzinga.
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