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Beach day
In the year Looking ahead to 2023, Pinterest AI has released its annual trend forecast based on its analysis of billions of searches on the idea-sharing site. In the last three years, 80% of the company’s forecasts have come true. Here’s what to expect in the new year.
General Z
The graduation of job cuts, layoffs and layoffs into economic uncertainty, especially in the technology sector, has created anxiety among new workforce entrants, creating a generation of savvy thrifts where Gen Z is king of cash.
For dating, they are expected to provide expensive hours of fun, less expensive experiences like beach biking. Because the best things in life are free (or almost free), searches for “day trip ideas” increased by 385%, “aquarium date” by 235%, and “bookstore dates” by 195%.
For travel, scenic train adventures might just be the next hot ride. Rail bragging has increased by 175%, 105%, 285%, “Indian Railway Station Photography”, “Central European Beauty” by 105% and “Train Quotes Travel” by 285% are trending searches.
For fashion, the look is inspired by romantic comedies like romcom Core. Clueless, holiday And Sex in the city Late and early nineties. Searches for “2000s girl” increased by 235%, “summer dresses vintage 90s” by 150%, “cool girl beauty outfits” by 140%, “pink mini dress” by 145% and “rhinestone dress” by 90%. Pinterest also predicts that searches for “Berlin rave fashion” will increase by 250% and “house music clothing” by 185%.
Millennium
For millennials tying the knot, wedding sounds are predicted to be swallowed by earth tones, with searches for “burnt orange wedding theme” up 695%, “terracotta wedding dress” up 230% and “copper saree” up 285%. And for those with a baby on the way, the fourth trimester is expected to bring 140% more happiness in “postnatal gifts” surveys.
With interest rates rising, setting up high-yield savings accounts is expected to become a thing. Searches for “Biweekly Savings Challenges” are up 355% with rewards for selling money to people doing do-it-yourself contests.
General X
For fitness, check out Back to “Basics” looking for basic workouts that show 120% of push-ups, pull-ups, bridges, lunges, squats, and planks. A focus on avoiding back-to-office injuries is predicted by 210% of searches for “neck exercises” and “mobility stretches” by 140%.
For home decor, what’s old can be new again as searches jump for “eclectic interior design vintage” 850% and “mixing modern with vintage furniture” 530%.
Dog pool parties are also expected to be a hit, with searches for “DIY backyard dog areas” up 490% and “small pool ideas” up 830%.
Boomers
Boomers are expected to double down on sustainable living, with a 385 percent increase in searches for “drought-tolerant landscape design.”
Hobbies like origami and journaling may be popular as “how to make a paper ring” increased by 1725%, “writing therapy” by 1840% and “art journal therapy” by 3755%.
And YOLO you-only-live-once celebrations are believed to be in the works around major events as requests for the “Golden Anniversary Party” have increased by 370%.
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