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UDINE, ITALY – On the eve of March 31, the famous AR (augmented reality) Metaverse hosted the fashion week in Milan, where the fashion of the future was on full display. Many notable attendees attended, such as Forbes, Pinko, XR Couture, Space Runners x Balmain, Pet Liger, PwC Italy, Korea’s first virtual influencer (Rozy Oh) and Ilona Song in collaboration with Vogue Singapore. del Duomo.
The historic event showcased the best designs of participating brands through giant virtual models, rotating shoe designs, and over-the-top app-equipped smart devices.
A game changing event
Various guests on the balcony overlooking the piazza were able to monitor the event using smart devices powered by Over’s map2earnⓇ technology. This revolutionary technology allows over-digital landowners and the creative community to create a three-dimensional record of sites and then ‘geolocate’ digital assets with an accuracy of 20 centimeters. Not only is this an infrastructure in itself, but it is actually far superior to conventional GPS.
David Cuttini, co-founder and CEO of OVER, emphasized the game-changing potential of AR, saying, “We’re moving from 2D to 3D experiences and will soon be in the era of waking up and wearing smart. Glasses augmenting our reality with entertainment, information, work tools and personal assistants. He said that fashion is miles ahead of other industries in this regard.
What were the responses?
The participants were impressed by AR’s fashion presentation and praised the event. “Now is the time to build, experiment and create,” said Stefano Galassi, Innovation Advisor at Cambridge University and Metaverse Fashion Council, before declaring that the event had opened up a new level of experience and taken digital fashion to previously unattainable heights. He said.
Jonathan Hadar, Head of Israel’s Economic Mission in Italy, explained, “The company is impressed by the vision of combining the physical and the virtual and is delighted to partner with OVER to connect with the advanced Israeli Metaverse ecosystem.”
Elsewhere, Marco Ruffa, director of digital transformation at Pinko and participant of the event, said: “This is a really exciting time for brands because they can expand beyond their cities and create live satellite shows thanks to audiences around the world.” “Power of AR” designer Ilona Song, Matteo Bonente from PUCC Italy, and Leila Pavone from the City of Milan all expressed similar sentiments. Leila Pavone in particular was impressed with the event before saying, “I want to live in Milan all year because of the amazing work they do.”
About over
OVER is the leading AR metaverse platform and a true pioneer in this field, successfully creating a new era of digitization that makes physical and virtual worlds accessible. As a decentralized web3 experience built using blockchain technology, OVER allows its creators to publish and fully own their content, as well as providing various rewards and opportunities for ecosystem creation and maintenance.
Essentially, OVER offers brands and organizations an entirely new immersive marketing strategy, enabling them to launch or showcase a wide range of new products, such as 3D retail experiences, AI-powered avatars, Web3 and existing eCommerce integrations.
For more information and regular updates, visit OVER’s official website along with Facebook, Instagram, LinkedIn and Twitter Channels.
For additional information or interview requests regarding the Milan event, please contact Lydia Wang, Head of Public Relations, Lydia Wang at lydia.wang@ovr.ai.
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